Get Your Clicks on H&M - StyleList

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Get Your Clicks on H&M

Filed under: Fashion, News, Best of the Season, Designers & Brands

H&M to go online in the UK. Photo: Getty Images

Finally ...

Cheap and cheerful retailer H&M is finally crossing the online frontier to start selling online to customers in the United Kingdom.

The company has said it will be open for e-commerce in the U.K. starting Fall 2010.

It has been selling its collections, including housewares, online in its native Sweden and many of the Scandinavian countries for years.

H&M's announcement follows that of fast fashion rival Zara, who revealed last month that they're setting up shop online.

An H&M spokeswoman did not return calls for additional comment.

One can only hope that the U.S. is next! We think it's looking good.

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