Sarah Jessica Parker's New Perfume Inspired by Carrie Bradshaw

Posted Oct 16th 2009 at 2:15PM by Melissa Schweiger (Subscribe to Melissa Schweiger's posts)

Sarah Jessica Parker stars in ad for her new scent, NYC. Photo courtesy Coty

Sarah Jessica Parker didn't have to look too far for the inspiration behind her newest fragrance.

The uber stylish "Sex and the City" star chose her equally fashionable counterpart, Carrie Bradshaw, as the muse for "SJP NYC," her new perfume which is slated to launch in February 2010.

"A large part of the inspiration is what I now understand to be people's impressions of seeing Carrie Bradshaw walk down the street and what feelings that evokes for her and for them -- a real sense of freedom and possibilities, a love for the city around her, and, of course, fashion," Sarah Jessica Parker told WWD.

The perfume's ad campaign, shot by Solve Sundsbo and styled by Elle's Joe Zee, features SJP looking as ravishing as ever in a one-of-a-kind Oscar de la Renta gown.

SJP's colorful perfume line, NYC. Photo: Courtesy of Coty.

The collection includes an Eaux de Toilette in three sizes, a body lotion as well as a cuff bracelet containing a solid perfume that will come out in May, reports WWD. The scent itself is a fruity floral with notes of Italian mandarin, white osmanthus, wild red strawberries, gardenia and honeysuckle.

Coty Presitge, who created the perfume with Sarah Jessica Parker, is planning tie-ins with the May release of "Sex and the City 2," reports WWD. Expect in-store appearances and lots of promotional loot!

For another just-announced celebrity perfume, check out this scent-sational news.

Tags: Coty, fragrance, joe zee, JoeZee, NYC, sarah jessica parker, SarahJessicaParker, sex and the city, SexAndTheCity

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