Kelly Van Gogh Root Rehab - DIY Hair Color Made Easy

Posted Oct 22nd 2009 at 4:00PM by Courtney Dunlop (Subscribe to Courtney Dunlop's posts)

Filed under: Hair Care, Cuts & Style, Hair, Hair Color

Hide those gray roots like a pro -- at home! Photo courtesy of Kelly Van Gogh

Did you know that 83% of consumers make a mistake the first time they pick a box color?

That's what world-renowned celebrity colorist Kelly Van Gogh has set out to change. "There's no reason on this earth to have 52 shades of brown," she tells StyleList. "It's redundant and confusing."

And at the salon, you'll get the perfect hue, but who has the time (and money) it takes for touch ups every few weeks?

Van Gogh heard these frustrations from her clients -- and she didn't have a solution. "Color needs maintenance but I couldn't get to my clients every three weeks. They were asking for help, but there wasn't an at-home box color I could recommend," she told StyleList.

So she invented her own: Kelly Van Gogh Root Rehab at-home color system and Heads Up at-home highlighting system take the guesswork out of at-home color maintenance, starting with simplifying the color choice process.

Van Gogh whittled her Root Rehab kits down to just nine universal shades: from blonde to dark brown/black with your choice of cool or warm tone. Heads Up! highlighting kit includes detailed instructions on how to refresh your face-framing highlights, which means "you've just extended your in-between salon time by two months."

The formulas don't drip or smell bad and have advanced technology to make hair shinier and healthier than before you colored. Both kits come with professional tools for precise application, reusable coloring gloves, and easy-to-follow instructions. You can also find tons of helpful tips and tricks on the Kelly Van Gogh website.

Root Rehab and Heads Up! are available at Space NK and Bloomingdale's.

Need some color inspiration? Check out which celebrities have gone brunette.

Tags: at home hair color, AtHomeHairColor, bloomingdales, diy hair color, DiyHairColor, hair color, HairColor, kelly van gogh, Kelly Van Gogh Root Rehab, KellyVanGogh, KellyVanGoghRootRehab, Space NK, SpaceNk

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