Not Buying Luxury Goods? Blame Guilt

Posted Oct 22nd 2009 at 7:30PM by Lesley Kennedy (Subscribe to Lesley Kennedy's posts)

Filed under: News

Guilty shopper? Photo: Antony Nagelmann/VEER

Do you feel a little knot in your stomach each time you decide to drop some -- or a lot -- of your hard-earned dough on designer duds?

Gulp. You may be experiencing the latest shopping symptom: Buyer's guilt.

Guilt, it seems, is seriously hurting sales when it comes to the luxury market, reports the Wall Street Journal.

In fact, according to at least one executive, it's the number one thing keeping people from shopping right now.

So, how do stores get folks to move past their guilt and take the plunge?

Some brands, the WSJ says, are offering charity donations with purchase. Others are trying to grow buzz by an increased online presence or by opening pop-up shops (temporary stores that are open for just a few weeks or months), the story states.

Will charity incentives or new marketing tactics help ease your shopping guilt? Leave a comment below!

And read up on other pop-up stores.

Tags: designer, guilt, luxury, pop up shop, pop up store, pop-up store, Pop-upStore, PopUpShop, PopUpStore, retailers, shopping, wall street journal, WallStreetJournal

Reader Comments (Page 1 of 1)

Tina 10-22-2009 @ 7:56PM

I didn't have much luck finding affordable health coverage with the limited amount of providers in my area until I shopped with ( Http://tiny.cc/HealthInsuranceQuotes ) and found a great rate with an A plus company. Now my kids have coverage they deserve. I was also paying way to much for life insurance until I found ( Http://tiny.cc/LifeInsuranceRates ) Within minutes I got quotes from 4 agents that saved me $60 a month on life insurance. I can't believe how easy it was to get a quote and as the website says fast, easy and just a click away and the agents were so nice and helpful.

madam agabhumi 10-22-2009 @ 11:27PM

Agabhumi has been practicing what we call, "Retailing with a conscience" since we launched our brand 7 years ago! We designed jewelry from which we donate 30% of sales to the Bennett Cancer Center Mobile Mamography Unit of Stamford Hospital, Stamford, CT. We also designed a line of jewelry to raise awareness for Organ Donorship (my husband is a liver transplant recipient) and 30% of sales of this line go to research at Columbia University for transplant research. In addition, we contribute to various schools and animal welfare with benefit nights.
AND, btw, a woman SHOULD feel guilty about wasting $1,000 on a handbag!

air jordan 10-23-2009 @ 1:51AM

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A Small Luxury Boutique 11-01-2009 @ 11:01AM

Why should one feel guilty about buying luxury goods? People don't need to be told what to buy and when to feel guilty about what they are buying. Treat yourself well but don't forget to help others too as in donating to charity especially a trusted one of your choice.

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