Gift Card Crackdown - StyleList

Skip to Content

Love our makeover? Tell us what you think.

Gift Card Crackdown

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts), Posted Nov 17th 2009 at 4:51PM
This is a post
Filed under: News, Shopping

$6.4 billion dollars worth of gift cards went unused in 2008. Photo: Pat Wellenbach, AP

Chances are you still have unused gift cards stashed in a drawer somewhere -- and the Federal Reserve isn't too happy about it.

According to consulting firm TowerGroup, Americans spent $88.4 billion on gift cards in 2008 yet a whopping $6.4 billion went unused. And that's an improvement from the previous year, when $97 billion in gift cards were purchased but $8 billion weren't redeemed, reports the Wall Street Journal.

Currently, gift card issuers are largely unregulated with various fees and expiration dates, but with the Federal Reserve's new regulations proposed yesterday, this might not be the case for long.

The central banking system noted in its report that 95 percent of Americans have received or purchased a gift card at some point, and that the proposed new rules would limit the fees retailers and issuers like MasterCard or Visa would be allowed to impose on card holders.

Under the proposed laws, retailers and credit card companies can charge no more than one service or dormancy fee a month per gift card and will be required to extend expiration dates to a minimum of five years.

If the regulations are finalized, the laws will be part of the Credit Card Accountability Responsibility and Disclosure Act of 2009 but won't go into effect until August 2010.

Planning out your holiday shopping strategy? This department store is holding a posh Black Friday shopping sweepstakes.
 

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.

ADVERTISEMENT

Giveaway

Alison Brod PR Swag Bag Courtesy of Alison Brod PR

Celebrity Swag Bag

Score the loot the stars love!