Private online sales are definitely the new black.

On the very chic heels of Daily Candy and Saks Fifth Avenue -- both just announced they were entering the arena alongside already established names like Gilt Groupe and Haute Look -- comes Market for Drama, a members-only sample sale site devoted to luxury beauty, which launched today.

Market for Drama is divided into two parts: "The Shop" and "The Journal," which will feature original editorial content. The look is very edgy and fashion-y a la Barneys and Purple Magazine.

To gain access to the site you need to be invited by an existing member or you can complete a questionnaire. Each shopping event will take place for 3-5 days and offer up to 70% off retail prices.

"We give beauty a more modern look and feel," CEO Stephanie Nash told StyleList. "We might not always feature brands that people know by name, but the products are photographed and described in such a way that informs and encourages the user to learn more about them."

The assortment of brands lined up so far include Paula Dorf, M Lab, and Alison Raffaele. The shopping launch event will feature Sjal, a scientifically advanced, holistic line of skincare favored by Demi Moore, Angelina Jolie and Uma Thurman.

And lucky for you, Market for Drama is offering all StyleList readers 15% off of their first purchase. Just enter "mfdcredit2" at checkout. Offer ends November 30, so get shopping!