Shu Uemura Essence Absolue: Why The Freak Out?

by Courtney Dunlop (Subscribe to Courtney Dunlop's posts), Posted Nov 23rd 2009 at 9:50AM

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Art of Hair Essence Absolue nourishes dry hair in an instant. Photo courtesy of Shu Uemura

Must-have product alert! Shu Uemura Art of Hair launched Essence Absolue just two short weeks ago and it quickly flew out of salons -- it's completely sold out and waiting lists are forming.

So why the hype? Apparently it's a magic elixir for dry hair -- it intensely hydrates, adds shine, and makes hair healthier overall.

Ok, fine -- but we've heard that song and dance before. To get to the bottom of this we asked salon professionals why their clients go nuts for Essence Absolue.

Daniel Jones, co-owner of Muse Salon in Alpharetta, GA says, "This product is incredible. Quite simply, there have been so many other products on the market that try to mimic what Essence Absolue does. This product makes for a perfect blow dry and closes the cuticle so your hair is left with a beautiful luster."

According to Joseph Cozza, owner of Joseph Cozza Salon in San Francisco, "It is the one product that can control frizz, tame waves and add shine and volume to almost any hair type."

And Bobby Cooper, founder of Bobby Cooper Salon in Indianapolis, IN says, "I love how sheer this product is on the hair. It really is the best product I have found to fill in the dry porous areas because it is so moisturizing."

We're convinced!

The peeps at Shu Uemura told us they are trying to push production and get more product into salons and online by mid-December. You can add your name to the waiting list at shuuemuraartofhair-usa.com.

Don't feel like waiting? Check out our healthy hair picks for every hair type.

Filed under: Hair Care, Hair, News
Tags: art of hair, ArtOfHair, bobby cooper, BobbyCooper, daniel jones, DanielJones, essence absolue, EssenceAbsolue, hair care tips, HairCareTips, joseph cozza, JosephCozza, muse salon, MuseSalon, shu uemura, ShuUemura

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Reader Comments (Page 1 of 1)

Susan 11-24-2009 @ 9:35PM

I went to their web site. A 6 oz. container of their treatment for damaged hair is
$60.00!!! I try to take care of my hair, but I am NOT going to shell out that kind of money!

angeldolllogic 11-24-2009 @ 9:58PM

You've been reported! Get your own website if you want to try and hock your cheap garbage on the net!

ADMR 11-24-2009 @ 11:38PM

AWESOME Alpharetta!!!!

me me me 11-26-2009 @ 10:26PM

youve gotta be kidding use sunsilk 24/7 cream or some other frizz product try nexus humectress

Puppy 11-26-2009 @ 10:56PM

TWO words
OLIVE OIL...........in every kitchen... DON'T pour use very light until you see how your head absorbs the olive oil...

contactjohn 11-26-2009 @ 10:44PM

Try plain old corn starch! If you like a little scent put something you like such as chamomile. This will blow you away and the price is right!

cobain2345 11-27-2009 @ 12:52AM

i use moroccan oil. started using it after seeing peoples ratings for it etc. personaly it smells nice, i dont know if it is acctualy doing anytihing. my hair is honestly so processed that it needs CPR at this point. but hey, like i said, it smells great! LOL!

ImpeachTheSockMonkey'10 12-05-2009 @ 7:06PM

Alpharetta, GA ? What a JOKE! Atlanta, GA? An even BIGGER JOKE.
People in the know are moving OUT of this HOME INVASION CAPITAL OF THE US AS FAST AS THEY CAN ;)

chinarain 11-27-2009 @ 2:10AM

Good PR gimmick ... commission articles/editorials (such as this one) and media hype, and limit production right before holidays. Suddenly, people want to be the "chosen" ones who "get" to purchase the $60 hair serum ... :)

Deborah 1-23-2010 @ 12:30PM

I finally got my hands on a bottle of this stuff. I really liked it. It wasn't greasy at all. I have tried every anti-frizz product out there, and this was the first ever that actually got rid of the frizz and didn't leave me with any greasiness. I used it 3 days ago and still haven't washed just to see how well and how long it works. I am washing today cause I can't stand it anymore, but it held up all this time keeping the frizzies at bay. I am very pleased. They say to put it on dry hair, or as a leave in conditioner, the directions were a bit vague, I thought. I put it on while my hair was half dried and then dried and styled as usual. This really is a better product than anything else I have ever tried to tame my frizzies. Of course, you may have your own experience, but for Houston humidity, I have no complaints.

That being said, I was lucky to find a salon with some in stock. What is the deal with not producing enough product to meet the need? That is just ridiculous and has been out of stock for months and they still aren't getting it out there? How long does it take to produce more of a product ALREADY DEVELOPED? This is as dumb as the craziness trying to get your hands on a Wii for Christmas the past two years.

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