Every year at New York's Fall Fashion Week, "lady in red" takes on a whole new meaning.

The Heart Truth's 2010 Fashion Show – which features famous faces modeling red dresses in support of women's heart health outreach and research – is partnering with Bobbi Brown on the makeup artist's trademark Shimmer Brick in Bronze, which will come in an adorably heart-packaged limited edition set paired with a Mini Face Blender Brush.

How limited edition are we talking? Just 500 pieces, priced at $40 each with free shipping on any order that includes the set (code: HEART1) – and on sale right now while supplies last on the beauty maven's website.

We wouldn't be surprised if the shimmer brick – which sweeps the subtlest kiss of bronzey shimmer anywhere on the face – is used backstage at the glitzy fashion show, set to take place this Thursday. Past celebs who have walked the runway in support of the charity include Kim Cattrall, Lisa Rinna, Kristi Yamaguchi, The Duchess of York Sarah Ferguson and First Lady Laura Bush.

If your to-do list this week doesn't involve walking on a runway, you can still rock the shimmerbrick in a glam way. We love to blend it on the very tops of the cheekbone and up into the temples for a Hollywood glow that adds a candle-lit radiance to the complexion.

And if you've got some extra bucks to spare and champagne tastes – or maybe just like to play pretend window shop like us – a selection of the dresses worn in the fashion show will be available for public bidding at the Clothes Off Our Back website.