Man Drinks Green Cleaning Product, Survives (VIDEO)

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While keeping up with our morning news reads, one particular story, from The New York Times' blog The Local, stopped us dead in our clicks. It's a video of a man drinking out of a bottle that appears to be filled with cleaning solution.

Generally, cleaning solutions should never be consumed, so don't try this at home, friends. But Brooklyn-based Eco-Logic Solutions' products consist of only two all-natural ingredients: Salt and water, making the solution safe enough to drink by the man in the video. (Not that anyone would want to.) So, what makes it qualify as a cleaning product? Basically, an electrical field rearranges the salt and water compounds into sodium hydroxide, the active ingredient in most soaps, and a bacteria-fighting hypochlorous acid.

And although the takeaway from this video is to demonstrate the non-toxic quality of the product and to market its "eco-friendly" impact, its effectiveness remains questionable. In fact, in a cleaning test conducted by The Local, the "greener" solution needed to be used twice to reach the same results of the brand-name cleanser. Additionally, while the system that produces the solution can be cheaper than buying mainstream cleansers in the long run, if more of the product needs to be used to achieve the same cleanliness, is this alternative solution even worth it?

In short, while we're amused by the video, it seems to be more of a publicity stunt than an endorsement of the product's effectiveness. What do you think? Let us know in the comments below.

 
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12:20 PM on 02/03/2012
Reminds me of a State Senator back in Georgia in the late '70s when the use of Mirex, an insecticide to kill fire ants, was being debated. In the Senate chamber to prove it was harmless to humans, he ate it in front of his fellow senators. Another one, when use of steel traps for animals were being debated, put little steel traps on the Senators' desks in the chamber so they could see how they worked and show they weren't cruel to animals. He lost the argument when one of the Senator's didn't realize the little trap was buried under papers on his desk and when shuffling through them had his fingers caught by the trap.
09:15 AM on 02/03/2012
He is NOT drinking salt water. Read the posts and listen to the story and be properly informed. He is drinking NaOH at ..01% solution, 99.9% water (that's H2O), and the other (sanitizing solution) is .01% HOCl (hypochlorous acid, but at a neutral pH) and 99.9% water.

Claro?
HUFFPOST SUPER USER
spydrworks1067
01:02 AM on 02/03/2012
Salt water is not safe to drink. A glass of it will likely not do much and sometimes used therapeutically, but drink too much of it and it can kill you. Granted, salt water does make a safer cleaner and a great way to "go green", but it does not mean it is safe to ingest. The video is irresponsible to this fact.

http://www.ehow.com/about_5513057_effects-drinking-salt-water.html

http://www.chemocare.com/managing/hypernatremia-high-sodium.asp
08:20 PM on 02/02/2012
More impressive would have been the guy drinking a glass of antifreeze or Draino.

What was he trying to do here - whitewash the inner walls of his bladder?
07:15 PM on 02/02/2012
Because he's on acid?
Al Schrader
Some overnight ideas take decades
06:27 PM on 02/02/2012
Hey, there's a um, soap bubble in the corner of your mouth.
05:42 PM on 02/02/2012
Personally I would rather see if a cleaning product can CLEAN well, than whether or not I can drink it.
02:57 PM on 02/02/2012
Hypochlorous acid also kills through oxidation, via a process known as Lysis which ruptures the cellular membrane and eliminates a pathogens ability to mutate, and therefore mitigates the current propagation of 'superbugs' we keep hearing about caused by certain antibiotics and antimicrobials.
And then it all goes down the drain... let's not forget the downstream impact of pesticides and detergents. The on-site generated products discussed in this article dissociate back into their original forms of salt and water relatively quickly once they hit the waste stream.
The process has many E.P.A registrations and is now included in the F.D.A. 2009 food code, so has obviously gone through many thorough review and vetting mechanisms.
Anyone who argues that this is not a sustainable alternative to the current status quo, doesn't know what the're talking about.
02:47 PM on 02/02/2012
Hope his bathroom was clean since he'd have spent some time in there!
07:23 PM on 02/02/2012
He drinks it...uses it to clean...drinks more....etc. They're going to sell a LOT of this product.
02:33 PM on 02/02/2012
It's possible we are missing the BIG part of the impact picture here. Aside from the acute human health implications of this technology - YOU MAKE THIS YOURSELF! Eliminating the carbon and raw material imprint on our planet associated with the extracting, synthesizing, packaging and shipping of millions of gallons of sanitizers, disinfectants (poisons!) and detergents ALONE is reason enough for this to be the holy grail of ANY industry required to utilize them. Sanitizers & Disinfectants are by definition intended to kill – to be able to kill the pathogens that can harm or kill humans, while being completely harmless to humans should be something the food industry us lusting over, not to mention their consumers (US!), or any other industry for that matter. Hypochlorous acid is made by our own human bodies in a similar fashion. When an invading pathogen or infection threatens a human cell, the body's immune system responds by destroying the pathogen before it can harm the cell. The invading pathogens are engulfed by white blood cells called neutrophils by the process of phagocytosis. This antimicrobial process is called the Oxidative Burst Pathway. Once the neutrophil has completely surrounded the pathogen, it produces an oxidant, hypochlorous acid. Hypochlorous acid is a biocide, meaning it kills organic material. Once produced by the neutrophil, it kills the bacteria almost instantly. NO MORE SHIPPING 99% WATER+ 1% POISON IN PLASTIC BOTTLES WRAPPED IN PAPER BOXES!
02:33 PM on 02/02/2012
I love it! Why should we be cleaning with stuff that can harm us?
09:26 PM on 02/02/2012
"with stuff that can harm us"

>>>>>>>>>>>>>>>>>>>>>

There is only one cleaning spray I can use because the rest conjest my lungs and make my eyes water. That can't be good for you in the long-term.
02:11 PM on 02/02/2012
more green BS
01:36 PM on 02/02/2012
2 of 2. The more important point of the message of the ECA device, is the health and safety benefits of the second stream produced by this equipment on-site, the sanitizer/disinfectant, hypochlorous acid. HOCl in this case is not acidic, but a neutral pH. HOCl is widely known to be up to 100 times more effective at sanitizing than sodium hypochlorite, bleach. Hypochlorous acid is made naturally inside human bodies to fight infection. It is non-toxic to higher life forms (such as humans) and aquatic life. When compared with what the standards are in a mass consuming, $6B/yr U.S. marketplace, using the approved HOCl is a significant improvement in not only health and safety, but efficacy, cost and carbon imprint.
01:36 PM on 02/02/2012
1 of 2. I am the founder and CEO of EcoLogic Solutions. We are thrilled about the article in the NYT blog post and the Huffington Post. While the cleaning agent and sanitizer generated by our device are safe to humans, EcoLogic obviously does not advocate chugging our cleaning solutions. In extensive testing, we have found the catholyte cleaning stream from the system (NaOH, sodium hydroxide) to be very impressive on many versions of soil, grease, grime, and soap scum. Side by side testing of our leading degreaser and the "eWater" imbibed in the video by the reporter on a regularly used shower and tub that had not been cleaned in months, one could not tell the difference. This eWater cleaning solution runs dish machines that are used 24 hours a day, 7 days a week at the busiest Whole Foods Markets in the country.
12:34 PM on 02/02/2012
Catholyte, generated by dilute brine electrolysis is an amphoteric surfactant. Its pH is above 12, and its surface tension less than 60 micronewtons (µN). Distilled water at 68F has 70.2 µN. It is an outstanding surfactant. That said, it does not have emulsifiers, so it lacks some of the properties of anionic detergents with which most are familiar. NOTHING, is as effective as catholyte at removing biofilms, and it is non-toxic to all higher life forms, and non-corrosive too. It is a meta-stablised solution in dynamic equilibrium with very low ORP (eg-700 to -900). When properly diluted, it is an outstanding floor cleaner and carpet cleaner, It works in dish waters and laundry, and its non-toxic!!! Faradays laws of Electrolysis were published in 1827. Its about time we start applying what we know to improve health and reduce environmental impacts. Your physiological saline is 0.9%. This is biomimicry at its finest. The state of the art for this tech begins with 0.1% NACl and H2O and produces anolyte and catholyte, liberating hydrogen and oxygen as it goes, creating lots of free radicals on the surface of its micro bubbles; its a form of combustion physics. The more you research this...the more you will find.

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