Sherwin-Williams Launches Chip It Paint Color Palette Tool (PHOTOS)

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Flickr photo by diamond meadows.

Paint manufacturer Sherwin-Williams is taking a very bold step into the digital world with their latest interactive paint color matching tool, Chip It!, which just launched today. Though we've seen our fair share of paint palette generators, this particular version has proven to be an oddly addictive way to spend a morning. And let us tell you, it will indeed take up your morning once you find out how it works.

Chip It! draws from the idea behind Pinterest, which lets anyone make inspiration boards of their favorite images found from the web, through a free downloadable tool. In the case of "Chip It!," you would download a similar tool to your browser's toolbar, which will allow you to take your favorite image and put it in the "Chip It!" site. Next, the site will automatically pull a paint palette inspired by that image, using Sherwin-William's huge library of paint colors. The resulting palette can be saved for quick access during your next paint project.

We were a little stunned ourselves by how easy the palettes come together and how pretty the final results look. We're also impressed that Sherwin-Williams is embracing new digital technologies, which creatively puts them ahead of other paint companies right now.

A little confused about how it all works? Head over to Let's Chip It! and try it out for yourself. Then show us your creations by adding to the slideshow below of our paint color palettes.

+ Add a slide
Try Chip It! out for yourself and show us the images that you've created color palettes for.
Find a picture, click the participate button, add a title and upload your picture
 
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09:01 PM on 02/02/2012
Not to mention that not everyones montior is calibrated the same. Which is why using a PC is a terrible wayt o pick out colors. Because they never look the same in real life as they do on your computer
08:58 PM on 02/02/2012
Benjamin moore has a pretty cool one too. But they all share the same problem. Without a way to calibrate them so they see color accuately from device to device to device. Its all pointless.
My experience as a contractor who has toyed with these things is this
If your real lucky. After about 10 tries you will find a color that may be a little similar. And from that you might find complimentary colors.
Might.

Until I can point one of these aps as say sherwin williams color Manderin SW6891 and the reading consistantly comes back as "Manderin SW6891" instead of something like "rose tan SW0069"

Or Benjamin Moore "Levender Secret 1415" comes up as "Levender Secret 1415" instead of something like "Highlands Green 650"

I will be less then impressed.
Right now the best thing they are useful for is finding the closest paint store
01:43 PM on 02/03/2012
the cool part about Chip It is that it finds the actual RGB values within the image data, and matches as closely as possible to the RGB values of S-W paint colors. so no matter what computer or device you Chip that image from, it'll always show the same colors. not dependent on screen resolution, etc.
03:30 PM on 02/02/2012
Watched the tutorial-- not sure why Sherwin-Williams wasted their time on this.

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