People in need campaign
Filed under: Style for a Cause
Leave it to a charity campaign to make you think about how important it is to have that "it" bag, hot new sunglasses, a ice cold cocktail, or luxury beauty items. All seem like everyday items don't they? Whether you "need" these items or they are just nice things you work to attain, they are part of our everyday lives and I doubt we think twice about it (well maybe the credit card bill gets you thinking). Cordaid Mensen in Nood' (People in Need), a Dutch charity company, has begun a very interesting campaign in response to our "need." The campaign shows people-in-need posing with objects that we consider important and necessary.
A designer handbag (looks like Marc Jacobs to me) which cost 32 pounds is being compared to the price of food (for an entire week) which costs 4 pounds. Designer sunglasses (perhaps Gucci's) cost 24 pounds, where just having access to water is a mere 8 pounds. Other comparisons include aftershave for 35 pounds vs. a new home for 6.5 pounds. A pint of beer for 4.5 pounds vs. 50 liters of fresh water weighing in at 1.5 pounds.
An interesting campaign but has it gone too far, dressing up the starving and sick in a fashion magazine style spreads? Hopefully it will make people want to donate money to those in need and not make people stare at the pictures then go on their merry way.
So what do you all think, has Swedish fashion photographer Carl Stolz and Mensen in Nood' gone too far with these pictures?
