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Lost style: Evil Mastermind




Evil geniuses have a look all their own. Often times, they're pretty scrawny average in size, and therefore their style has to impress and intimidate their cohorts into doing their bidding, without the help of a buff physique. It's no easy task, but with the proper accouterments, even guys like Ben can gain control of the hearts and minds of the group.

Evil masterminds will usually adopt either a military or intellectual clothing style and back it up with a super-intense demeanor to suggest that he's someone you don't want to mess with. When people look at you, they must see both a dangerous and a dangerously intelligent individual.
  • Be buttoned down, you never wear a t-shirt. The Gap is fine, L.L. Bean is even better. You don't want to get too fashionable -- you've got to look utilitarian.
  • You must always appear calculating, like you're always working out problems, i.e. wear glasses -- put them on every once in a while, even if you don't need them.
  • Never smile, unless you are mocking someone.
  • If you ever have to do menial labor, do it in your normal smart-looking attire -- no sweatpants or shorts, they're demeaning.
It's always a good idea to carry a briefcase or something similar, it conveys a sense of poise and it looks like you're always carrying around important documents. The point is: smart people carry things. Ben is rarely seen without his canvas courier bag, even when he's poppin' a cap.

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