Keith Richards donates leather face to Louis Vuitton
Filed under: Style in the News, Celebrities with Style
In another weird advertising move from Louis Vuitton, they've decided to feature the wrinkled mug of none other than rock-god Keith Richards in the next wave of their "Core Values" campaign. Although I'm not sure his style is really suited for a LV, I do think the decision was a million times better than their goofy TV commercial. Not to mention, they put Annie Leibovitz behind the camera -- instant classic.I have to agree with LV's head of communications, who said "I think when people are flipping through a magazine, this will stop them," -- yeah, that's why I clicked on it. My first thought was: WTF? Keith Richards in a hotel room playing his axe next to a piece of LV luggage? Or, I guess it's a custom guitar case.
It's cool to see that LV has enough of a sense of humor about their luxury brand to juxtapose it with a sloppy, burned-out rocker. Promoting super-expensive luggage as ironic fashion accessories is a hilarious idea. Unfortunately, I'm not into $3,000 jokes -- unless they're really funny. The photo in itself is a work of art, at least their money produced something worthwhile, whether or not it will actually sell any luggage.
[via PopCrunch]
C.Lasalle 3-10-2008 @ 7:36PM
Vuitton hit this ad right on the nail. Richards is timeless and classic-nuff said!
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Thomas 4-08-2008 @ 4:23PM
"burned-out rocker" ... are you on crack ?! Have you seen Shine A Light, it's insane!
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