Banana Republic to launch a fragrance
Filed under: Fragrance
No -- outfitting you in crisp tailored button-down shirts and printed mini skirts, isn't enough. Banana Republic wants to help you smell a little bit better, too. The Gap Inc. brand is reinventing their Classic fragrance -- which was born in 1995 -- in celebration of their 30th anniversary this November.Launching in August, Classic Limited Edition will be released in limited numbers at Banana Republic stores and www.bananarepublic.com through the end of December and will retail for will $48.
On the evolution of the brand's iconic scent, Banana Republic creative director tells Fashion Week Daily: "We kept seeing Classic staying as our number one fragrance, and it's really a tribute to how beautiful it is. The idea was to bring more texture and depth as you go from eau de toilette to eau de parfum."
Much like a Banana Republic sale, we're pretty excited about the new scent. Hopefully, the unisex scent will be as appealing as its older sibling.




