Emma Watson lands major Chanel deal
Filed under: Style in the News, Fragrance, Celebrities with Style
Not only is Emma Watson the cleverest witch of her age in the Harry Potter movies, but she's also apparently an awfully clever young actress. According to the Daily Mail, the 18-year-old has landed a £3 million deal with Chanel.
Emma, who recently signed up with the modeling agency Storm will take over for Keira Knightly as the new face of Chanel's Coco Mademoiselle fragrance. Chanel has been dressing the young starlet for premieres and parties over the last few months and is now apparently convinced that the actress best known for her role as Hermione Granger wears the brand elegantly enough to represent it.
An announcement is expected to take place next month, and we're honestly very excited. Emma comes across as a lovely, classy young woman, and we're anxious to see who else signs her up in the coming years.
Nastia 6-16-2008 @ 2:15PM
apparently this is not true: http://offtherack.people.com/2008/06/16/emma-watson-as-the-new-face-of-chanel-100-not-true/
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Amy 6-16-2008 @ 10:11PM
I hope it is not. Because I don#t think that youngsters go to watch Harry Potter because of Hermione or actually care about Emma Watson regardless of how much Chanel she wears. They should wait to see what the Amelie chick will do for their Chanel No.5 considering that she is taking over from someone who upped their market by 16% and caused growth in other areas of retail i.e. lipstick and whatnot before changing another face of their product.
If the are changing the face for Coco Mademoiselle then it means that Keira didn't more than a year and the same thing will happen with Emma Watson.
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