Shout out loud for Converse
Filed under: Celebrities with Style
In celebration of their 100th anniversary, Converse enlisted the help of rapper Santogold, super producer Pharrell Williams, N.E.R.D. and John Casablancas of The Strokes to create a song for the brand.Basically, it's the less obnoxious and annoying version of Nelly's hit, Air Force Ones. Product placement lite, if you will.
The track can currently be downloaded for free exclusively at converse.com. A music video featuring three stars will make its debut some time this summer as well.
On the project, Pharrell -- whom produced the trios song -- says:
"I've always wanted to work with Julian and I'm a big fan of The Strokes. Santogold is super-talented and she cares about music so much that it's not just about sound, it's a visual aesthetic. Working together on original music that crossed all of our inspirations was completely refreshing and I love the track. As for partnering with Converse, I only wear and support the things that I like. The Chuck Taylor is the golden goose egg."
After the video, Converse plans to keep the Three Artists, One Song promo campaign rolling with up-and-coming artists like Kid Sister, YACHT, Bradford Cox, members of Gallows, Fiery Furnaces, Does It Offend You, Yeah?, and Care Bears on Fire.
We listened to the track, and, we're glad it's for free. That said, it's a great little summer tune -- especially if you're a fan of the Artist Formerly Known as Prince.
[via Sterogum]
