KOEI announced today that it's coming out with a fashion-savvy game for Nintendo DS called POP CUTIE! The game is apparently one part trend-hunting, and one part retail management. Because it's every gamers dream to finally get to play a game that simulates the day-to-day business of a retail clothing store. Right? The game is not expected to be a hit with men ages 0-100.

POP CUTIE! will offer people who don't have jobs -- probably because they're obsessed with gaming -- a chance to have a virtual job where they run a small fashion boutique. Players will hire models and assistants, design their shop's look, place magazine ads, choose their own muzak, and even run the cash register. Yipee! Why is it that games marketed towards women always seem more like work than entertainment?

[via Fashionista]