Whit Honea is a slacker, a borderline degenerate, and a daydream believer. He's also our resident expert on casual chic. If it's comfortable, and not heinous, he's all over it. He's quite charming, really.

Ash Francomb is a self-described "sunny" boutique. What does this mean? Are solar panels involved? Not that we know of. However, we have a theory that the sunshine is in the shirts, figuratively. All of the prints are modern takes on vintage design and they promote "passion for adventure, the ocean, nature, and music into visual art meant to inspire their fans to 'live life like a road trip' and to travel the globe in search of endless summers and memories that will last a lifetime..."



That sounds pretty sunny, right?

The real beauty of Ash Francomb is that the designs aren't printed on t-shirts they bought at Target (no offense, Target, we still love you), but, according to the website: printed & hand dyed using special "sunwashed" hues & a vintage wash to give the tee it's unique 'vibe'. All of our tees are created using soft, fine quality cotton. We do not use tees from blank companies, we cut and sew our tees so they are tailored & form fitting. Our tees have a flattering scoop neck and are longer in the body so the fit is 'sexy' not 'boxy' !

That is a little something we call a "nice touch."

Ash Francomb's line, they say, is about life, not lifestyle. That's a pretty good line.