Guess goes upscale with new Black Label collection
Filed under: Style in the News, Men
Guess by Marciano is gearing up to launch a fancy new collection of tailored menswear called Black Label that will literally up the ante for consumers this September. Looking to follow the example set by Banana Republic's Monogram and J. Crew Collection, Guess is taking a shot at the luxury market -- since the mid-priced market seems to be in a slump.
For whatever reason, Guess is only targeting men with it's expensive new duds. Black Label's price point is set 30-40% above the regular Guess lineup. The collection will consist of stylish suits, vests, woven dress shirts and accessories -- cotton shirts start at $79, 100% wool suit pieces range from $128-$228. Apparently, cuff links are central to the whole upscale theme, since every shirt in the collection has French cuffs. We're not sure if we think that's cool, or just a little bit over the top.
[via HauteConcept]
