Polo from your palm
Filed under: Style in the News
Haven't you ever walked by a store window, or seen an ad for something and thought, "Boy, I'd like to buy that right now without setting foot in a store"? Ralph Lauren is working hard to make that happen, by launching into mobile commerce (m-commerce) which will allow potential consumers to scan a code on a display, ad, or mailer with their phones and shop for the Polo items they adore.
To do this, the company will use Quick Response Technology, which is already popular in Asia and Europe. This makes Polo the first luxury retailer in the U.S. to do so.
The mobile site consumers enter via cell phone will be more than just a place to shop for limited edition collections and exclusive bags -- they'll have the ability to access video content and a Style Guide.
Polo's senior VP of advertising, marketing, and corporate communications explained the why people love (or will love) m-commerce, saying, "Consumers want flexible and convenient services that are accessible on-demand. M-commerce is so appealing because you can shop anywhere, anytime."
