Another reason to think of Brad Pitt in the shower
Filed under: Skin Care, Celebrities with Style, Style for a Cause, Green Fashion
You now have a good excuse to think about Brad Pitt while you're in the shower -- the ecologically-minded A-lister is teaming up with Kiehl's Since 1851 to raise money for the JPF Eco System, a part of the Jolie-Pitt Foundation.
All the net profits from sales of Kiehl's Aloe Vera Biodegradable Liquid Body Cleanser will go to JPF Eco System. The cleanser, which will run $16.50 for a 6.8 ounce bottle, will be a permanent addition to the Kiehl's lineup and should bring in $1 million or more for the charity.
While Brad's face won't be part of the advertising campaign, his handwriting does decorate the bottle. A Kiehl's rep makes it clear that, "Brad is not a face, he's a partner." And Brad took his partnership seriously, helping the brand to implement a "Cradle to Cradle" philosophy, and the product is the first complete beauty item to be 100 percent Cradle to Cradle certified, meaning that "the ingredients help to minimize our impact by biodegrading in the earth within 28 days."
The Aloe Vera Biodegradable Liquid Body Cleanser is due out in October, and you can get your own at a variety of retailers or at Kiehl's website.
