Skip to Content

Passion for fashion? Visit the new StyleList!

James Franco's Gucci commercial is dying for a punchline

Filed under: Style in the News, Fragrance, Celebrities with Style



We know that designer fragrance commercials have a tendency to come on too strong, but the first of James Franco's TV spots for Gucci for Gucci is so over the top serious that it kinda hurt our brain. In fact, we kept thinking it was a spoof. Does pretending that a men's fragrance is a world-changing event really make anyone want to lather up?

Sexy celebrity advertising

(click thumbnails to view gallery)

  • Maggie Gylenhaal for Agent Provocateur
  • Kate Moss for Agent Provocateur
  • Eva Mendes for Maxim
  • Kirsten Dunst for Miu Miu
  • Alicia Silverstone for PETA

Maybe it's because we just finally made it out to the theater to catch him in Pineapple Express, but we just can't watch him do something like this and take him seriously. He nailed his wastoid character so perfectly in Pineapple, and we just can't help but be disappointed when he doesn't break up this super stark fashion ad with a inappropriate stoner joke.

The fragrance is for men right? So why is the commercial completely devoid of football or women in bikinis -- and why is James Franco the spokesmodel? Could it be that it's actually targeted towards women? Gucci has probably done some research and determined that the majority of men's cologne is actually purchased by women for their man. That wouldn't be a total shocker.

Think that's bad?

Then check these out! Some are supposed to be funny, and others are downright awful -- they're the top 9 worst fragrance commercials of all time.

inputstring
lBAMlbDDaLA
width
425
thumbids
4229172169, 1884352846, 3224084918, 3552506393, 3605959750, 3207250556, 4270751453, 4224718966


After you've finished watching the first clip, click on one of the thumbnails beneath it to see more shockingly awful perfume and cologne ads.

[via PopCrunch]

Reader Comments (Page 1 of 1)

How You Voted

    Threesome or topless?
    More than 3/4 of you think the CK campaign 'Threesome' campaign was more risque than Wrangler's topless models. Get the full story here.

    Inzemove and Fred & Farid

    Do these ads belong in the U.S.?
    StyleList readers were nearly evenly divided on this, with 52% thinking that they should run in the States, and 48% finding them inappropriate. Get the full story here.

    Inzemove and Fred & Farid

    Curly or Straight?
    While 30% of you think she's so beautiful that her hair doesn't even matter, 49% of you prefer her curls. Get the full story here.

    Kevin Winter, Getty Images | Jon Furniss, WireImage

    Offensive or artistic?
    Just over 50% of StyleList readers said they weren't offended by this shirt, but didn't know if it was totally appropriate to wear in public. Unfortunately, that wasn't the opinion in Dubai. Get the full story here.

    Photo: eBay

    ebay

    Strapless dresses on 13-year-olds
    StyleList readers think strapless dresses should be saved for older girls -- 41% of you think the look is too mature. Get the full story here.

    Getty Images

    Is Megan the new Angelina?
    Half of you think Megan needs to get her own identity and quit copying Angie, but more than a quarter said Jolie doesn't stand a chance against this Fox. Get the full story here.

    Getty Images

    Did Calvin Klein respond to public's outcry?
    The controversial "threesome" billboard in Soho has been replaced with this one, but 51% of you believe it was just to keep people talking about the brand, not because CK caved. Get the full story here.

    Rachel Been, AOL

    Calvin Klein's Racy Ad
    Is it art or practically pornography? About 40% of StyleList readers found this billboard obscene. Get the full story.

    Maggie Coughlan, AOL

    Palin's Pedi
    Do you think Sarah Palin's funky pedicure was appropriate? If so, you're in good company -- 68% of you said it was fun and fabulous. Get the full story.

    Getty Images

    Bright, Light, or Dark as Night?
    How do you like your toenails painted? Over half of StyleList readers prefer their piggies with bright, perky polish. Get the full story.

    Getty Images

StyleList Fashion Blog bloggers (30 days)

#BloggerPostsCmts
1Bee-Shyuan Chang610
2Maureen Dempsey390
3Amber Stolec280
4Kristen Seymour250
5Jessica B. Matlin240
6Marissa Gold210
7Courtney Dunlop130
8Ben Widdicombe120
9Sarah Cristobal60
10Katie Hintz40