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Mini will party like a rock star at Fashion Week

Filed under: Style in the News


The news about which designer heavyweights will be throwing some of Fashion Week's most luxe and exclusive parties is slowing starting to trickle out, and so far, a very unsuspecting source seems to be planning the most fab party of them all:

Instead of launching an ad campaign in America, Mini, the BMW-owned company that Madonna name dropped in a song a couple of years ago, will be throwing a bash on a rooftop for the "creative class of New York."

The company expects 6,000 people to swing by the 10-day event, which will feature a workshop by photographer Michael Comte and L'Uomo Vogue, and a few other impossibly cool things like a performance by MGMT and an event curated by Dazed & Confused publisher, Jefferson Hack.

Sounds fun, no?

[via WWD]

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