CVS to sell prestige beauty brands
Filed under: Cosmetics, Fragrance, Skin Care
Soon, being a "Drugstore Beauty Queen" might not have quite the same meaning.
By year's end, CVS will launch its new Beauty 360 concept, which means the drugstore will be carrying prestige beauty brands that were previously only available in department or specialty stores. These higher end items will be found in stores with an assisted-sell environment staffed with trained sales associates and licensed aestheticians. There's a possibility of having onsite manicures and massages available to draw in folks waiting to pick up a prescription.
Beauty 360 stores won't take the place of your favorite mass market beauty brands. The Beauty 360 units will be separate, either housed in an adjacent or nearby store or in a separate store withing a CVS store.
This isn't really as new an idea as it sounds -- it will be along the lines of Sephora or Ulta, and CVS has had these plans in the works for quite some time. Still, when they complete the 500 to 1000 stores they have planned across the nation, it'll be interesting to see how people react!
