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Designer Zulema's cyber-runway show

Filed under: Runway Trends, Style in the News, Clothing, Videos, Fashion Week



Zulema's Spring 2009 show won't take place on a runway--it will be posted on the Internet. For the second year in a row, independent womenswear designer Zulema Griffin will eschew the traditional models-on-a-catwalk presentation in favor of a high-concept video. (The short film will go live on her site on September 9, right in the thick of New York Fashion Week.) Titled "The Revolution Will be Realized," Griffin says the live-action interpretation of her spring line will tell the story of her struggle as an African-American designer as she tries to balance tradition with innovation. (For a taste of what's to come, check out Zulema's video from Fall 2008 above.)

A former model and Project Runway contestant, Griffin's specialties include richly-hued cocktail dresses and dressed-up, suit-inspired separates. And while we love to witness fashion unfold in the flesh, we have to applaud her high-concept (and highly democratic) approach to showing her collections. A fashion show that doesn't require a formal invitation, waiting in a mile-long line and sweating under sweltering lights? Count me in.

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