Eva Longoria Parker had a pretty good time at Fashion Week, sitting in the front row of Diane Von Furstenberg next to Jennifer Lopez, and launching the new M&M's Premiums candy collection.

Some celebs get into fashion by doing a perfume line, like Britney (remember Curious? So long ago, but the scent lingers...) Others do shoes, like Jessica Simpson. We hear Mischa Barton is getting into the game with headbands.

We could totally see Eva partnering with some up and coming designer, even if she didn't try to make us believe that she was actually designing anything.

But no. She's at Fashion Week to talk chocolate.

It's so obvious. The choice to align herself with the iconic drugstore candy tells us more than a thousand PR flack "No Comments" can ever deny. Start the rumor mills, Eva is totally pregnant!