Levi's teams up with MTV
Filed under: Style in the News
So. Our economy sucks. No, really! Just ask these guys. And as a consequence, that extra fifty bucks one has leftover after paying all of their bills is probably going towards a gas stipend or in their savings account.But we're kind of reckless and we all love to consume, especially things that are not in our budget, so clothing brands are coming up with all types of absurd marketing plans to convince us that even in this recession, we can not live with out designer duds.
Case in point: Levi's will be joining the Logo unit for MTV networks for a campaign entitled, "Logo Unbuttoned." It gets its name from the Levi's 501 campaign that first debuted in July, "Live Unbuttoned." So, to review: Levi's has temporarily hijacked the title of the gay and lesbian oriented Logo network so it can "be the sole sponsor of a program block that Logo plans to introduce on Oct. 12, "Saturday Nights Unbuttoned Presented by Levi's," which will run from 1 to 3 a.m. on Sunday mornings."
Will our ultra amazing gay and lesbian brothers and sisters be more inclined to purchase Levi's 501 jeans once the campaign ends on October 12th? No. But we give the denim label an 'A' for effort.
[via NY Times]
