When Louis Vuitton first launched their Keith Richards "Core Values" ads, we thought that they might be trying to make a connection between leathery skin and their fine leather luggage. Now, we get it. With age comes retirement, retirees travel -- hence they might want to blow their pension on a piece of LV luggage. That, plus the fact that the latest installment of James Bond films is hitting theaters this fall, must explain why Louis Vuitton picked Sean Connery to be their latest spokesperson.

Just in time to coincide with the premiere of Quantum of Solace, Louis Vuitton will be banking on the original James Bond's old time good looks. Connery was recently voted one of the "50 Sexiest Men Over 50" by the ladies at WowOwoW.com. Hmm, we think he kinda looks like a hairy leprechaun, but he should dress up nice in the LV campaign. Because, according to WWD, Annie Leibovitz was behind the lens, and we all know that she can work some photo magic.

[via Fashionista]