Remember last summer when Marc Jacobs launched his lovely fruity/floral fragrance called Daisy? It's came with a wildly popular promotional campaign that was equipped with a secret code and all that shiz, which lead to every able-bodied fashion fiend across America hitting up every source they had to get their hand on the keys.

Well, the American rock star is trying to duplicate that same madness across the pond with the re-launch of his Daisy perfume in London.

From now until October 19th, black taxi cabs will be adorned with images of Marc Jacobs new fragrance and their interiors will be covered in faux daisies. Cab drivers will also give away daisy lollipops. And now you know.

[via Black Book]