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JCPenney taps Charoltte Ronson to re-up its brand

Filed under: Style in the News

Suffice it to say, everyone -- for the most part-- is sustaining themselves on some level of brokeness right now. As a result, the likelihood of one dropping more than forty bucks on a cute knit top or equally covetable accessory is slim to none in our current economic down turn. Luckily, there's Target's Go International collections for a smart and affordable quick sartorial pick-me-up.

And now, it appears JC Penney may be the next go-to destination for stylish women on a budget as well:

Charlotte Ronson, the downtown cool girl who designs whimsical tops and bottoms in her free time, has been recruited by JC Penney to bring her laid back aesthetic to its junior's department. The collection which is being dubbed I [Heart] Ronson will consist of everything from $15 for layering T-shirts and tanks to $26 to $44 for blouses, sweaters and jeans to $40 to $65 for dresses and jackets.

Sweet and cheap. Just how we like it! Expect all of the designs to begin rolling into JC Penney stores next February.

[via WWD]

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