Milwaukee Avenue is one of the most stylish streets in Chicago, lined with boutiques like Roslyn, Language, and Jade. We sat down with Laura Haberman, owner of Jade and local fashion expert.
How did Jade get started? Did you always want to be involved in the fashion industry?
Although I've spent many years of working in the fashion industry in some capacity, I've always known that owning my own business was my ultimate goal. At first, I wasn't sure what kind of store I wanted to open, so I researched many different ideas and possibilities before deciding on women's clothing and accessories. It's what I love the most and know the best.

What are some of the most popular labels and trends that you're carrying for spring and summer? What are some of your favorite individual pieces right now?
Some of the more popular labels/styles sold at Jade right now are the T-Bags long and short cotton dresses in solids and bright, fun patterns. They're perfect for day to night dressing. In addition, M Missoni has been flying off the shelves here lately – the traditional zig-zag knit tunics, dresses and cardigans. These are timeless, classic knits that can be dressed up or worn with jeans, and they always bring the compliments!
This summer is all about the dresses, and I've got every shape and style, including a lot of baby dolls, a-line and smock styles. They're not the best for every body type, but they do hide lots of imperfections! My favorite pieces right now are a Mara Hoffman one shouldered mini dress with a green vine print and colorful M Missoni wedge shoes!
Who would you love to have shop at Jade?
I've already had a few - Jessica Simpson and John Mayer, Lisa Ling, Robin Tunney, but I would love it if Jennifer Aniston or Molly Sims came by - that would make my year!

How did you choose your location? Why Bucktown/Wicker Park
I lived on
What's your personal style like? What is your favorite piece(s) in your own wardrobe?
My personal style tends to vary depending on where I'm going or what I'm doing that day, but it is always laid-back and un-fussy – I wear pieces that I feel good in. Because I don't like to chase trends, I tend to have one or two items of clothing in rotation at a time for awhile and once I'm sick of it, I won't wear it again for a year or two! I also try to wear items from Jade – I'm my own best model in terms of showing customers how the clothes look on real people. Outside of the store I like to shop when I travel and pick up unique, interesting pieces. My favorite piece in my wardrobe currently is a Mike & Chris Sheldon jacket which is the material of a sweatshirt with a feminine cut.
What sets Jade apart from other
Jade is unique because I don't cater to every trend, but instead seek out styles and designers that will stand the test of time. I and my staff focus on customer service first, because a happy customer is a repeat customer.
What do you think will be popular next fall? Can you give me a preview of what you'll be carrying? Any new designers to look out for?
Next fall Jade will be carrying a ton of high-waisted, wide leg jeans and pants as well as many knit sweaters, jackets, and capes that can be worn in multiple ways. I'll also be stocking lots of print shawls from M Missoni , tissue thin sweaters by Dear Cashmere, ultra soft tees by Aude and so much more...
Check out Jade on the web at www.jadechicago.com



















