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Spaced Out

Posted Jun 29th 2009 at 8:00AM by Karen Robinovitz

Filed under: Cosmetics



Creator of Huge Lips, Skinny Hips Lip Gloss (at Scoop, Ron Robinson and b-glowing), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.

Before I go on, note: Everything I'm blogging right now happened a while ago (at this time, the product is actually in stores, but I want to give you all the background to catch you up on how I got to today).

So, picking up from where I left off last week, I had made it into Scoop, my first choice in stores. Next stop: Space.NK -- the British prestige chain that is "the" place to go for beauty products.

It's sophisticated, sparse, Calvin Klein-esque and houses only about 60 well-edited brands.

The Space.NK chain was making a play for the U.S. and opened four stores, two in NYC. Plus, there was the store-within-a-store deal they struck with Bloomingdale's. A friend of mine knew the Space.NK founder, a very inspiring woman whose initials are, go figure, "NK." She introduced us through an email and the NK team asked to meet me... in London.

Continue reading Spaced Out


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Tags: beauty, cosmetics, Karen-Robinovitz, lip-gloss, lip-plumper, lipgloss, makeup, Purple-Lab, Space.NK

Agyness Deyn and Alexa Chung - The NEW Beauty Muses

Posted Jun 25th 2009 at 3:37PM by Jessica B. Matlin

Filed under: Cosmetics

Bloom's coveted "Agyness" nail polish. Photo courtesy of Bloom Cosmetics

British It girls, Agyness Deyn and Alexa Chung, bring more than just their irreverent fashion sense to the style arena. Apparently, they also bring the gloomy English weather, at least as far as Bloom Cosmetics is concerned.

I can only speculate that the two UK fashion icons are the inspiration for Bloom's new limited edition gray nail polishes -- "Agyness" and "Alexa" -- both online exclusives.

Agyness is a matte, concrete gray -- I like to think it's an homage to Aggy's native Manchester, the birthplace of the industrial revolution and the similarly moody band Joy Division.

Alexa is a shimmery gunmetal gray, the girlier of the two polishes (and the two girls).

These 2 shades are currently sold out -- no surprise -- but it turns out the Aussie-based company only ships polish domestically. Bummer!

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Tags: agyness-deyn, alexa-chung, bloom-cosmetics

Fall Beauty Trend - Indigo

Posted Jun 23rd 2009 at 11:00AM by Jessica B. Matlin

Filed under: Cosmetics

Lady sings the blues: Lancôme's Le Vernis in "Indigo Paris." Photo courtesy of Lancôme

How's this for a color war.

Lancôme, under the leadership of Artistic Director Aaron De Mey, is getting ready to launch the aggressively named, sharply focused collection, "Declaring Indigo."

The blue-violet shade is the focal point of the collection, most brilliantly in the Le Vernis in Indigo Paris, a color so gorgeous, I'm banking it will achieve Chanel Vamp-like status.

(Like Vamp, the indigo nail polish is close enough to black to be edgy, but pretty enough to keep it from looking teenage angst-y.)

Continue reading Fall Beauty Trend - Indigo


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Tags: aaron-de-mey, chanel-vamp, chris-benz, christian-dior, dries-van-noten, Fall-Beauty, Indigo, Indigo-Paris, lancome, le-Vernis

Beauty bLAB - To Make a Long Store-y Short

Posted Jun 19th 2009 at 9:30AM by Karen Robinovitz

Filed under: Cosmetics



Creator of Huge Lips, Skinny Hips Lip Gloss (at Space NK, Scoop and b-glowing.com), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.

Before I go on, note: Everything I'm blogging right now happened a while ago (at this time, the product is actually in stores, but I want to give you all the background to catch you up on how I got to today).

Purple Lab was on its way -- but homeless.

You can't get any kind of media coverage on a product if there's no place to buy it. So, press kit was put on hold and operation distribution began.

Here's the thing about retailing in today's world. The brick-and-mortar retail model has changed dramatically with the increase of online shopping and the decrease of the economy. Plus, more people are buying from HSN and QVC, which used to be somewhat lowbrow but is now kinda cool.

Continue reading Beauty bLAB - To Make a Long Store-y Short


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Tags: beauty, cosmetics, huge-lips-skinny-hips, karen-robinovitz, lip-gloss, lip-plumper, Lipgloss, makeup, Scoop

The Secret to "Perfect" Skin: Foundation 101

Posted Jun 18th 2009 at 2:56PM by Marissa Gold

Filed under: Cosmetics, Beauty Tips

Our makeup artist, Carmindy, breaks down the simple steps to applying foundation flawlessly. Cover up dark circles and blemishes with ease and fake a truly flawless face (don't you love it?!). See her tips:

Foundation 101 Steps

    Nothing gives the illusion of flawless, even skin like a coat of foundation. The trick is knowing how to properly apply it. Makeup expert Carmindy, star of TLC's What Not To Wear, takes us through the simple steps for flawless foundation for light, medium, and dark skin.

    Light Skin Undertones
    Light skin has either pink or yellow undertones. To determine yours, follow this guide: If you have a lot of redness or an allover pink tint to your skin, you have pink undertones. If your skin is fairly even and you tan easily, you have yellow undertones.

    Medium Skin Undertones
    According to Carmindy, woman with medium skin usually have olive undertones.

    Dark Skin Undertones
    Women with darker skin tones tend to either be a little golden in undertone or more reddish, so keep that in mind when selecting foundation shades.

    Find Your Match
    At the cosmetics counter, choose three shades of foundation that are as close to your natural skin tone as possible. Apply a stripe of each shade near your jaw line, and whichever blends the easiest into your skin is the best match.

    Prime Your Canvas
    Once you find the perfect shade of foundation, prep skin with a luminizing face primer. "It just makes the skin nice and smooth so when you apply the foundation, it'll just glide right on," explains Carmindy.

    Application
    For the most even application, use a foundation sponge to lightly feather foundation across your skin. This will ensure you get even coverage.

    Tip:
    If you don't like an allover application, you can always spot-apply foundation only where you need it most. "I like to apply foundation only in areas that really need it. That usually tends to be around the nose, around the eyes and the chin," says Carmindy.

    Tip:
    According to Carmindy, many women with darker skin tones tend to have areas of their faces that are a little darker than the rest. If you still have any dark areas after you apply foundation, just even them out by pushing the foundation sponge into the skin. This just adds a slightly heavier layer of foundation on the darker areas so your whole face looks even.

    Conceal Flaws
    Apply concealer after your foundation. If you put it on before, your foundation will just wipe it off. "Pick up the concealer with a fine-tipped concealer brush -- remember to use the smallest amount possible," suggests Carmindy. Gently dab onto any flaws.


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Tags: carmindy, foundation, foundation 101, Foundation101

Does Red Lipstick Mean More Sex and a Better Job?

Posted Jun 14th 2009 at 8:30AM by Kristen Seymour

Filed under: Cosmetics

Dita Von Teese owns the bright red lip. Photo: Getty Images

Does wearing red lipstick mean you have a more active and passionate sex life?

According to a recent study that ran in the Daily Mail, the answer is yes!

In fact, the research even goes as far as to say that women with bright red pouts have better career prospects, while it revealed that those with bare lips "usually lack confidence and feel less sexy than those who wear statement colours."

VIE at home surveyed 3000 women about their choice in lipstick and analyzed how it correlated to their state of mind.

Continue reading Does Red Lipstick Mean More Sex and a Better Job?


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Tags: dita-von-teese, lip-color, lipstick, red-lips, sex-life, study, vie-at-home

Beauty bLAB - Money, Money, Money

Posted Jun 5th 2009 at 4:51PM by Karen Robinovitz

Filed under: Cosmetics



Creator of Huge Lips, Skinny Hips Lip Gloss (at Space NK, Scoop and b-glowing.com), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.

Before I go on, note: Everything I'm blogging right now happened a while ago (at this time, the product is actually in stores, but I want to give you all the background to catch you up on how I got to today).

This week's topic: How much is this thing going to sell for? I needed to have a price before I could complete the press kit and what I didn't know then is that in the beauty world, the best way to create a profitable company is to have a cost of goods (COG) that is about 20% of the wholesale price.

For example, if a product is retailing at $20, it is typically sold to a retailer at $10, so the ideal COG would be $2. But you have to sell a whole lot of product to make real money because when you start production, the minimums are so high that you wind up shelling out a lot of dough on the inventory.

Our gloss is far more expensive than $2. To turn the best profit, we'd need to sell the product for $50. Who's buying a $50 gloss? I'm not and I'm the type of girl who can get suckered into buying anything!

Continue reading Beauty bLAB - Money, Money, Money


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Tags: beauty, cosmetics, lip-gloss, lip-plumper, makeup, purple-lab, www.purplelabnyc.com

NARS Brings Back 5 Favorite Discontinued Nail Polishes!

Posted Jun 5th 2009 at 1:53PM by Marissa Gold

Filed under: Cosmetics

Sometimes, you don't know what you've got 'til it's gone. You can apply this to men, but really -- it seems so much more powerful when we're talking about discontinued cosmetics.

NARS understands.

From left to right: Blue Lagoon, Hunger, Zizi, Cha Cha Cha, Tallulah. Photo courtesy of NARS

In honor of the company's 15th anniversary, this month for a limited time, 5 of the most coveted discontinued nail polish shades will be resurrected:

  • Blue Lagoon: Frosty powder blue
  • Hunger: Bright, hot orange-based red
  • Zizi: Clear with peach and gold glitter
  • Cha Cha Cha: Sheer tangerine with gold shimmer
  • Tallulah: A rich grape

If you like what you see, run, don't walk to your nearest NARS counter -- because these babies will ride back off into the sunset sometime this summer. Available while supplies last.

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Tags: blue-lagoon, cha-cha-cha, discontinued, hunger, nail-polish, nars, tallulah, zizi

Max Factor Being Phased Out of US

Posted Jun 5th 2009 at 12:00PM by Jessica B. Matlin

Filed under: Cosmetics

Circa 1924, Max Factor himself shows Hollywood actress, Louise Fadenza, how to apply lipstick. Photo: Hulton Archive/Getty Images

What?!

Friends, I hope you're sitting down for this one: Max Factor will soon be leaving our good country -- forever.

The parent company, Procter & Gamble Co., has decided the pull the plug on the brand's US distribution because it has such little market share. (Though in foreign countries like Russia and Japan, it does amazingly well. Weird.)

This news strikes me as an incredibly sad, as it's the end of an era in beauty. Founded in 1909, Max Factor created the only makeup developed for motion picture use. The brand's connection to old Hollywood and its professional makeup artists is the kind of affiliation beauty companies would kill for today.

Continue reading Max Factor Being Phased Out of US


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Tags: 2000-Calorie-Extreme-Lash-Plumper, gisele-bundchen, madonna, max-factor, pat-mcgrath, US

Beauty bLAB - Cha-Ching! The Spending Has Begun

Posted May 29th 2009 at 11:15AM by Karen Robinovitz

Filed under: Cosmetics, Beauty Tips



Creator of Huge Lips, Skinny Hips Lip Gloss (at Space NK, Scoop and b-glowing.com), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.

Life was stressful. To say the least.

I was a one-woman company, figuring out how to manufacture, manage the finances of it all, deal with the legal aspects and now I was beginning to think about sales and PR.

On the component front, I placed an order for 30,000 (5,000 of each color). I knew I would have to cut a big check, but there is major difference between knowing you have to write a check and actually writing one! And it was -- cha-ching -- time to pay the fiddler. I owed at least half -- 12 k! -- when you're a new client with no credit, you pay half up front and half upon delivery.

Now I had to wait about 12 weeks for the components to come.

This was fall of last year and the launch was slated for spring. Patience... not my strong suit. But for some instant gratification (and to jump ahead for a sec), you can find my products here now!

In the meantime, I worked on the press kit, which is what is sent out to all editors, writers and media in order to introduce them to the product. To get into "long leads" (PR lingo meaning the monthly magazines who work three, four, sometimes even more in advance of the publishing date), I had to start seeding the beauty editors by February. And before I could write a press kit, I had to hire a PR firm. (By the way, did I mention that during all of this, I had a full-time job? Mama needed a salary!)

Remember, I am not a trusfundafarian!

Continue reading Beauty bLAB - Cha-Ching! The Spending Has Begun


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Tags: beauty, beauty-blab, cosmetics, huge lips skinny hips, HugeLipsSkinnyHips, karen robinovitz, KarenRobinovitz, lip plumper, lipgloss, LipPlumper, makeup, manufacturing, purple lab, PurpleLab

The Latest and Greatest in Makeup - Straight From the Source

Posted May 24th 2009 at 8:00AM by Courtney Dunlop

Filed under: Cosmetics

Wild eyes at The Makeup Show NYC. Photo by Nadav Havakook

Every year hundreds of makeup artists flock to The Makeup Show NYC to sample the best new products, learn the latest techniques from top industry pros and filter through trends to find the ones their clients will actually like. Here's a recap of the best looks and products from this year's show.

Bright lips are hot for summer - Chad Hayduk, co-founder of rad makeup company Three Custom Color, says he loves a bright pop of color on the lips this summer. Three Custom's Frangipani Sheer Lipstick is a gorgeous fuchsia shot through with flecks of gold and looks gorgeous on any skin tone.

Pros are in love with a new foundation - Top makeup artist Mary Schook told me everyone is obsessed with the new Make Up For Ever HD Invisible Cover Foundation. The innovative formula blends to an invisible finish and makes the skin look ah-may-zing.

Continue reading The Latest and Greatest in Makeup - Straight From the Source


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Tags: airbrush-makeup, foundation, lipstick, makeup-trends, Ramy, Temptu, the-makeup-show, Three-Custom-Color

Beauty Ritual - The Pre-Yoga Pedicure

Posted May 23rd 2009 at 11:00AM by Jessica B. Matlin

Filed under: Cosmetics

Will a Pre-Yoga Pedi Bring You One Step Closer to Enlightenment? Apparently, It's Not a Stretch. Photo by Getty Images

When Ji Baek, owner of Rescue Beauty Lounge, confessed that she loves looking at her sparkly pedicure while doing downward dogs in yoga, I suddenly felt I had a kindred spirit. A good pedi really affects my practice, and I'm no longer ashamed to admit it.

If you think I sound shallow, hold that thought, and listen to Julia Chan, the manager of Soho Sanctuary in New York City. In true yogic fashion, she's totally accepting of the role nail polish plays in my path to enlightenment.

"Nail polish is a form of self-expression for many women," says Chan. "If painting your toenails before yoga makes you happy, then it's part of your practice."

Continue reading Beauty Ritual - The Pre-Yoga Pedicure


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Tags: Jennifer Pastiloff, JenniferPastiloff, ji baek, JiBaek, nail polish, NailPolish, pedicure, pre-yoga pedi, Pre-yogaPedi, rescue beauty lounge, RescueBeautyLounge, Soho Sanctuary, SohoSanctuary

Beauty BLAB - Color Me Happy

Posted May 22nd 2009 at 5:15PM by Karen Robinovitz

Filed under: Cosmetics, Beauty Tips




Creator of Huge Lips, Skinny Hips Lip Gloss (at Space NK!), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.

We had the packaging look and feel down. I was happy as can be. I now needed to figure out the colors of the six-shade gloss line -- fun, right?

I polled my makeup artist friends – I am blessed with having a few fabulous ones! I asked them what colors they would bring to someone's house if they had no idea what that person looked like or what color their skin tone was. They unanimously came up with the same replies: a light pink or nude, a rich pink, a red, a peach, a color, and clear. Now, some labs have specific color departments where their sole mission is to create a variety of hues. Mine didn't.

C'est moi engaging in my favorite hobby, which inspired the shade Kitty Poledancer. We all have one lurking inside of us! Photo courtesy of Karen Robinovitz.

So I did my colors the old fashioned way – I spent about $800 at Sephora, buying every key shade I could find. I got empty pots and mixing sticks, rolled up my sleeves, and went to town on my coffee table. A few hours later, both arms were covered in what appeared to be Indian paint. There was gloss all over the cowhide rug (oops!). My lips were raw from applying and rubbing off and applying and rubbing off and applying... you get the point. But I had six ultra chic, universally-flattering, sheer shades in front of me that I was dying over! Then the really fun part – naming them! It was like giving birth to six babies at once (call me Angie!).

Their monikers came easily – as if they named themselves.

Continue reading Beauty BLAB - Color Me Happy


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Tags: beauty-blab, cosmetics, hoodia, huge lips skinny hips, HugeLipsSkinnyHips, karen robinovitz, KarenRobinovitz, lip plumper, lipgloss, LipPlumper, makeup, purple lab, PurpleLab, purplelabnyc.com, space.nk

Stila is Saved! Iconic Beauty Brand Not Going Anywhere

Posted May 19th 2009 at 2:00PM by Courtney Dunlop

Filed under: Cosmetics, Interviews

Photos courtesy of Stila

The beauty world -- editors, makeup artists, loyal Lip Glaze-addicted customers -- was pretty much freaking out a few weeks back when the future of Stila looked dire. Bankruptcy rumors swirled and mad dashes to Sephora to stock up on favorites like Kitten Eye Shadow ensued. Then came the news that an investment firm had swooped in at the last minute to buy the brand, but a question hung in the balance: Would the new CEO be cool enough to resuscitate the iconic brand?

Photo courtesy of Stila

For what it's worth, my bet is on yes. I caught up with Stila's new owner (the CEO of Patriarch Partners, LLC) to see what her plans are for the brand, and there's something you should know -- Lynn Tilton is a cool chick. I expected a bean counter in a conservative pantsuit and instead was faced with Lynn in a short black Versace dress and lace-up leather boots. (Already a good sign.)

"I'm not your typical CEO," she told me. Lynn has some bold ideas on how to redirect Stila, including focusing less on traditional retailing -- a move she knows will upset the big stores. Lynn says, "I'll make some people mad, but I don't care. I want to cater to the customers, not the retailers." That means amping up Stila's e-commerce site and spearheading infomercials with instructional makeup tutorials. "Stila will be about educating women on how to be beautiful," she explains.

Continue reading Stila is Saved! Iconic Beauty Brand Not Going Anywhere


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Tags: cosmetics, stila

C.O. Bigelow to Close Six Stores

Posted May 18th 2009 at 11:50AM by Kristen Seymour

Filed under: Stores We Love, Cosmetics

Photo courtesy of bigelowchemists.com

Say it ain't so! C.O. Bigelow, our very favorite apothecary shoppe, is set to close six of its 11 stores by the end of July (shutdowns started last month), according to WWD. (Begin death grip on Mentha Lip Tint now.)

The brand has been heading in this direction for some time, beginning with the elimination of key executive positions a couple months ago. Remaining open are two stores in Chicago, one in New Jersey, one in Columbus, Ohio, as well as the Avenue of the Americas landmark location in Manhattan's Greenwich Village (phew!).

For the time being, at least, we're hoping we'll still be able to stock up on Bigelow brand basics at Bath & Body Works, especially there ever come a day we can't get them from the source!

20 Best Drugstore Beauty Buys

    Save money and still be as adorable as ever, thanks to this honest feedback from your fellow shoppers. Read their beauty product reviews to find budget-friendly buys from Neutrogena, Olay, L'Oreal and more! (Note: Ratings at time of publication.)

    Total Beauty

    20. Neutrogena Makeup Remover Cleansing Towelettes, $8.09

    Avg. rating: 9
    Why it's great: "I used to only use eye makeup remover but realized that my cleanser, Cetaphil, is just too gentle to remove all of my foundation, blush, etc. I bought these wipes to do a 'once over' before cleansing and I will never be without them again! I was pleasantly surprised at how well they removed stubborn eye makeup -- even my waterproof mascara!" -- Tangerine3, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    19. Olay Regenerist Thermal Contour and Lift, $29.99

    Avg. rating: 9*
    Why it's great: "Short of an expensive spa treatment, this product cannot be beat. It's easy to use (you can apply this treatment in the shower or bath, or over the sink); it is not time consuming; and the results are phenomenal! ... It left my skin instantly firmer, more supple [and] wonderfully hydrated, and [took] care of some tiny wrinkles that, at 36, I might have had to squint to see." -- lsmith, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    18. Maybelline New York Full 'N Soft Washable Mascara, $5.99

    Avg. rating: 9.1*
    Why it's great: "I've spent top dollar on mascaras -- but I keep coming back to this. It doesn't clump, it goes on smooth, it builds and lengthens, and it stays all day without irritating my eyes or flaking off. Perfect! Several color choices -- perfect price!" -- BlackberryAddict, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    17. Conair ION Shine Ceramic Turbo 1875 Watts Dryer, $32.99

    Avg. rating: 9.1*
    Why it's great: "I have used a zillion different hair dryers and this one is the best. It leaves my rather coarse, very curly, unruly hair shiny and smooth. And it costs considerably less than what I have paid for other dryers!" -- CSMark, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    16. Revlon ColorStay Makeup with Softplex, $11.69

    Avg. rating: 9.1*
    Why it's great: "I try many foundations looking for one with a good price that looks natural and has staying power. This is the best yet. I used the one for oily/normal skin. Very good foundation and stays looking good for an entire day." -- mgbaloo, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    15. Wet n Wild Ultimate Expressions Eyeshadow Palette, $4.99

    Avg. rating: 9.1*
    Why it's great: "I like the combos in these little sets. They are super cheap and much better quality than they look. I would like a 'brights' palette from them because all the choices they have now are very natural. If you're looking for a good neutral everyday office/school look, you'll have some good options here." -- corizotti, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    14. Suave Professionals Sleek Shampoo, $2.99

    Avg. rating: 9.2*
    Why it's great: "I ONLY use this shampoo on my hair. I have tried numerous other products, just to find that I paid a lot of money unnecessarily. I lighten my hair but with shampoo, my hair isn't as dry and straw-like. And the price is very affordable." -- MarieMatthews, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    13. Herbal Essences Color-Me-Happy Conditioner for Color-Treated Hair, $7.49

    Avg. rating: 9.2*
    Why it's great: "It's not heavy like a lot of thick conditioners are. It rinses clean and doesn't make my hair feel heavy or greasy. And the smell is amazing. Very subtle but very delicious. My hair shines and has way less frizzies. I'd use this product even if my hair wasn't colored." -- Chicka, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty

    12. Jane Lipkick Rich Color, $4.49

    Avg. rating: 9.3*
    Why it's great: "I have tried expensive lipsticks that could not come close to Jane lipstick it has staying power and great colors. The bonus is for the price of one of the more costly brands I can get 4-5 Jane lipsticks." -- mistressfaerie, TotalBeauty.com member

    Agree? Disagree? Write your review here.

    Total Beauty


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Tags: apothecary, bath-and-body-works, closing, co-bigelow, store

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