
Is there anything Isaac Mizrahi doesn't do? He's responsible for two successful collections of wearably feminine clothes (luxurious couture pieces and a super-affordable line for Target which also includes home accessories). He also creates menswear, hosts a TV show and periodically does everything from designing costumes for theater to appearing on shows like "Ugly Betty" to commenting on the red carpet. But this irrepressible designer has indeed come up with something new to add to his workload: he recently launched a succinct line of wardrobe essentials which are only available online at his website, www.isaacmizrahiny.com.

The online capsule collection includes basic-with-a-twist items that you'll want to wear everyday, from an appropriate-for-everything dress to a year round light cashmere cardigan to the perfect white tee. There are a couple of accessories too, like a roomy silver-handled canvas tote which would make schlepping even the heaviest load seem stylish and a pair of just-girly-enough loafers.

Prices aren't as low as Target's, but shopping on the site is reasonably guilt-free. That tote is $48, for example, and for just under $400, you can snag an investment-worthy, sturdy raincoat. The pieces feature many of Mizrahi's trademarks like a punchy shade of bright pink and an Audrey-Hepburn-meets-preppy sensibility, but most have a "where did you get that?" insider feel as well.

Mizrahi says the collection allows him to connect directly to his many fans. "I launched the online shop because I love the idea of reaching out to the actual customer without having anyone else in on the dialogue," he explains. "It's just me and her. She gets to see what my ultimate favorite things are. These pieces are all my ideas of perfect classic things that a girl can't live without."
But his website includes more than just a store: it's a compendium of all things Issac, including videos of his recent show at New York Fashion Week, tidbits on his favorite things to do and places to go, links to information on all his collections, and even tips for how to customize simple ballet flats with studs and a plain navy blazer with elbow patches and a crest. "I love the idea of revamping things rather than throwing things away," he says. "I love the idea of encouraging people to put their stamps on things, which is my definition of the word style."

Today, twenty years after he launched his first line, Mizrahi himself defines style for many of his fans. By the mid '90s, he had won three prestigious CFDA awards, was the subject of a documentary ("Unzipped") and had become synonymous with modern American style. And over the last few years he's reached the masses as well as the fashion cognoscenti, as his partnership with Target, which began in 2003, offers truly stylish clothing and accessories at affordable prices. The collaboration has been so successful, in fact, that it's paved the way for everyone from Karl Lagerfeld to Proenza Schouler to create collections for mass retailers. "It makes me very proud that somehow we blazed this trail," he says. "The thing I'm proudest of in the end is that I will forever stand more for the democratizing of fashion than I will for being exclusive and snobby."

Mizrahi is pleased with the way the Target venture has evolved since its inception. "The business has grown which has allowed us to do more, go out on more limbs and really explore the customer," he says. "Success breeds success or something. It's unbelievable what we can achieve now -- the quality for the money. I guess it's also cause I have great people I work with who add so much to the process."
Although he's got anything but a life of leisure these days, Mizrahi says all his different projects compliment each other, As he puts it, "One project feeds the other. I need to work on clothes in order to make the TV thing happen, and ideas for my women's line are spawned from doing my men's clothes. It's like a creative ecosystem."
What will this "creative ecosystem" spawn next? "My future will be more of the same," he smiles. "I love what I do."
To find out more about what Isaac Mizrahi does (and go shopping too!), visit www.isaacmizrahiny.com.
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