Posts with tag 5thAvenue

As the world of fashion reacts to the tanking economy, some high-end players are making bold new compromises partnerships in order to break into a recession-friendly lower price point. For example, in an attempt to scoop up some consumers that will be broke bargain shopping for the foreseeable future (like us), Esteé Lauder will be launching a trio of fragrances exclusively at the fashion hub that is Wal-Mart.

The new line will be sold under the name C-Thru, as in the bottles are transparent -- or as in 'wow, the economy must really suck for Esteé Lauder to make such a transparent attempt to reach out to Wal-Mart shoppers.' While the move is totally uncharacteristic for the historically highbrow cosmetics firm, launching a Wal-Mart line is probably one of their best chances to grow in these tough times.



The C-Thru trio will consist of gem-inspired fragrances like Ruby, Purple Diamond, and Blue Opal. After their exclusive launch at Wal-Mart this December, EL's low-end fragrances will eventually be sold at other luxury stores such as Kohl's and Target. Weird.

[via HauteConcept]