Posts with tag AthleticWear

Jeremy Scott has signed on to design his own line for Adidas' "Originals by Originals" collection, following streetwear designers Alyasha Owerka-Moore and Kazuki.

Scott, an American designer known for his punk-rock aesthetic and avant-garde silhouettes, will create both footwear and clothing for the athletic-wear giant. The line will be available in February 2009.

"It was proposed to me as complete freedom, to really do what I wanted," Scott told WWD. If that's the case, brace yourselves--one-legged track pants may be in our future.

Here at Styledash, we're kind of obsessed with finding all the latest trends in underwear fashion and technology. Our latest submission to the wide world of undergarments is called the men's Give-N-Go boxers by ExOfficio. The name is a little foreboding, and they do contain a small percentage of spandex, but the idea behind these babies doesn't have anything to do with giving or going -- or even sculpting you butt or love handles.

The Give-N-Go boxer is a water wicking, quick drying, anti-odor pair of undies for guys on the move. The name is just an unfortunately chosen sports reference that somehow made it past the focus groups. So, if you're into hiking, cycling, basketball or nearly anything that involves sweating -- which is nearly everything during the summer -- these are your ticket to staying dry (along with not wetting yourself).

Buy
[via GearPatrol]

We've seen him in the role of tennis superstar Richie "the baumer" Tenenbaum, but most people aren't aware that Luke Wilson is actually a kick-butt golfer. In fact, he's listed as one of the Top 40 Hollywood golfers. That's why he teamed up with Swedish golfing sensation Johan Edfors to put together a collection of golf apparel set to be released this spring. The two were selected by Puma to design this summer's chrome collection -- part of a conscious effort to bring some style and "bling" back into the boring world of golf attire.

Of course, I'm all about looking like a tennis player or golfer on a daily basis. Maybe not in the Will Farrell sort of way that these guys are pulling it off, but plimsolls or other country club attire is always a good way to ground an outfit in some kind of conservative waspy tradition. Plus, it's alway good to appear to wield more influence than you actually do.

After a lot of surfing, Fashionista found out where these ads came from. It's some creative firm in NYC -- no surprises there. This might have been the coolest viral ad campaign since those Tea Partay videos, except I don't remember wanting to actually try alcoholic iced tea after that. As it stands, it's a heck of a viral portfolio piece.

[via Fashionista]

"Athletically Hip" was almost the name of my favorite socially conscious yoga/sportswear company Lululemon, according to their website.

Their clothing is designed with yoga in mind, but is chic, comfortable, and appropriate for any number of activities, including watching In Treatment on the couch while eating Cheetos. I also have it on good authority that Lululemon New York pays for their staff's yoga studio memberships so that they know what they're talking about.

The thing about Lululemon's designs is the lines. This is a company that understands how bodies are shaped and makes their clothes accordingly. Lots of yoga studios have entire walls of mirrors, and no one wants to have to look at their ba-donk-a-donk made three times larger by sweatpants.

Look at the above tank top, for instance.

They call it "Strap Tank". I call it "I am a Yoga Princess in a Pretty Top Cut to Not Make Me Look Fat" or "Look How this Color Brings Out the Serene Flush in my Cheeks".


Check out the great cut of the Hidden Tiger Pant for men:

. . .and then check it out from the back (!) here on the website.

Pre-shrinking, flat seams, and credit card pockets are featured on most of their items.

In conclusion: Lululemon is made of awesome and you should shop there.

The "Flying Tomato" who is best known for his stellar moves on a snowboard has stepped away from the snow to design a collection for Target. I suppose since Issac Mizrahi has flown the coop Target needs some new manpower in the (design) house and Shaun White has stepped up to the plate.

The multi-talented 21-year old snowboard/ skateboard champ and Olympic gold medalist will be launching a limited-edition clothing line for men and boys. No details have been leaked on what the line will consist of or what it will look like but I can imagine it will be sporty. Big duh there huh?

It will be nice for the boys to finally have some fun with the celebrity fashion lines on at Target. The collection will be available at Target in late July.