Posts with tag BP

In an attempt to grab a bigger piece of the younger trendier market, it looks like Nordstrom has decided to finally take part in the whole social networking thing. Over the last couple of weeks, Nordstrom has been quietly launching its first ventures into the worlds of Facebook and Myspace.

Surprised? It's for their BP section, so it's probably a better idea than it sounds like at first. Their Myspace page is literally covered up in images of Pete Wentz and his hoodies -- just to give you an idea of what they're going for.

Surprised to find out that Nordstrom is teaming up to do a collection with the guru of punky mall wear? Best known for playing bass in the horrible multi-platinum band Fall Out Boy, Pete Wentz is quickly becoming the darling of the fashion world. His own clothing line, Clandestine Industries, will be releasing a spring and summer collection of graphic tees, jeans, hoodies and accessories exclusively at Nordstrom running from in April and July.

I guess it's really not that surprising, since Wentz already designed a capsule collection for DKNY that came out last August. Still, Nordstrom is not DKNY, which takes a lot of risks with guest designers. Maybe they just think that Wentz is a bit of a guarantee, having an enormous fan-base of emo adolescents couldn't hurt sales. Obviously, this line is geared for juniors who are inclined to wear t-shirts inspired by Wentz's tattoos, so it'll be on display in the BP section.

Apparently, his t-shirts and jeans are meant to be unisex -- that seems like a remarkably bad idea -- but whatever. It won't stop junior high kids from pouring in to watch the Pete Wentz behind-the-scenes DVD as they loiter around the store. Let's just hope that Nordstrom isn't contractually obligated to jam Fall Out Boy's greatest hits.

[via Fashionista]