Goodwill changes its image, rides consignment wave - Is it still a charity?
Filed under: Stores We Love, Steals and Deals
While it's no secret that a pretty good-sized chunk of Goodwill's revenue comes from well-to-do bargain hunter types, and not the low-income demographic that they initially set out to serve, are we OK with it when they start acknowledging that? Apparently, a handful of Goodwill stores around the country have hired advertising agencies and, in one case, even launched a fashion blog to help recast the brand's image from a charity into a mecca for sweet deals on designer clothing.Continue reading Goodwill changes its image, rides consignment wave - Is it still a charity?
