Posts with tag EsteeLauder

As the world of fashion reacts to the tanking economy, some high-end players are making bold new compromises partnerships in order to break into a recession-friendly lower price point. For example, in an attempt to scoop up some consumers that will be broke bargain shopping for the foreseeable future (like us), Esteé Lauder will be launching a trio of fragrances exclusively at the fashion hub that is Wal-Mart.

The new line will be sold under the name C-Thru, as in the bottles are transparent -- or as in 'wow, the economy must really suck for Esteé Lauder to make such a transparent attempt to reach out to Wal-Mart shoppers.' While the move is totally uncharacteristic for the historically highbrow cosmetics firm, launching a Wal-Mart line is probably one of their best chances to grow in these tough times.



The C-Thru trio will consist of gem-inspired fragrances like Ruby, Purple Diamond, and Blue Opal. After their exclusive launch at Wal-Mart this December, EL's low-end fragrances will eventually be sold at other luxury stores such as Kohl's and Target. Weird.

[via HauteConcept]

So, there it is, Estée Lauder is making a new mascara that vibrates -- laugh it up. We feel like this is some kind of Friday the 13th prank, but it appears to be reality. Apparently, Estée Lauder's new TurboLash All Effects Motion Mascara will provide you with the latest and greatest in lash length, curl and separation technology by vibrating at 125 micropulses per second.

You might expect some kind of low-end makeup line to pull a novelty stunt like this, but Estée Lauder? WTF? There must be some legitimate reason that they decided to go all 'electric toothbrush' on us. Their market research must have shown that women are tired of having to move those heavy brushes. Or maybe they found that vibrators really do make eyelashes look way better. Either way, they're setting themselves up for a bunch of raunchy jokes. Maybe that's just part of the marketing gimmick?

[via Fashionista]

Another great compact, this one is the latest from Estee Lauder and far less pricey than the last one I found myself smitten by. The Cherished powder compact is a pink, gold and white compact with a cheery swirled design. It is filled and refillable with Lucidity Pressed Powder and sells for $60.

Beautiful by Estee Lauder is one of those classic scents that people tend to either love or loathe. It came out in 1985 and high school girls and college girls trying to smell grown-up walked the halls wreathed in clouds of the stuff. It was never my thing -- it was eau de popular preppy girl not eau de geeky girl with a platinum streak in her hair and a penchant for rhinestone bracelets.

The new scent, Beautiful Love, has some of the same floral notes as the original such as rose and jasmine but it is meant to be a fresher and richer more new love than romantic bridal love like Beautiful. Estee Lauder has a heart-covered limited edition gift box for Beautiful Love that includes an eau du parfum spray, an eau de parfum pen and a golden mirror for $62. It could be a nice Valentine's Day gift for someone who loves the original although I suspect this one will be a lot fruiter than the original to keep up with the modern taste for the ultra sweet stuff.

Academy-award winning actress Gwyneth Paltrow just unveiled a new limited edition scent for Estee Lauder called Pleasures by Gwyneth Paltrow. While the Pleasures perfume is about ten years old, the new limited edition version will feature a slightly lighter concentration of the familiar floral scent.

The Pleasures by Gwyneth Paltrow line, which is packaged in "Cinderalla Pink and gold" includes an eau du perfume spray, a satin body silk, and bath salts. (According to reports, Gwyneth is a big bath taker -- who knew?) But If you're interested in trying out Gwyneth's new perfume, you better get on it, pronto. The limited edition scent will only be around for three months.

Having seen a good number of models without makeup on, I'm well aware of what a little bit of airbrushing can do for one's appearance. But sometimes airbrushing can go awry -- think model Carolyn Murphy in any of her Estee Lauder ads, where she looks like an airbrushed alien.

Now, we mere mortals can take advantage of good airbrushing with My Perfect Picture. Upload your favorite photo and then use the handy tools to banish anything unsightly -- wrinkles, acne, crows feet, red eye, blotchy skin, multiple chins. You may get a little heavy-handed with the "enhancement" of your photograph, but just promise me that you won't go as far as Carolyn Murphy, Model from the Planet Mars.

Thanks to the ever-pertinent New York Times style section, today we have the newest trend in funerals: party planners.

That's right -- in an age of SAT coaches, personal trainers and wedding planners, why not have somebody put together a memorable send-off as you take the Big Sleep? As John Leland notes in his NYT article, Mark Duffey's Everest Funeral services will -- for $995 or a monthly fee -- put together a funeral guaranteed to make the Society page.

Whereas the ancient Egyptians mummified their dead and the Vikings sent their dead off to sea in a rudderless boat, why not have a marching band and fill Avery Fischer Hall, as Robert Tisch did? Or why not have waiters pass out chocolate-covered marshmallows, as Estee Lauder did?

In short: if you're stylish in life, why not be stylish in death?