Lee Jeans ad campaign on a wire
Filed under: Events: On the Scene, Clothing
If there was ever a time for a comeback from the '80s, it's now. First Jordache returns with a high-end remodel, and high-end model Elizabeth Hurley, now Lee Jeans is going hard-core with an advertising campaign on the streets of Paris. The promotional campaign was created by French agency, Tribeca, features real Lee jeans suspended from rope tied to buildings, as if hung on a laundry line. Jeans are also hung on street poles. Hey, if the company puts that much thought and creativity into an ad campaign, maybe their jeans will be worthwhile this time around.
[via: The Cool Hunter]
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