Beauty BLab - PR Playbook
Creator of Huge Lips, Skinny Hips Lip Gloss (at Scoop, Ron Robinson and b-glowing), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.
Before I go on, note: Everything I'm blogging right now happened a while ago (at this time, the product is actually in stores, but I want to give you all the background to catch you up on how I got to today).
At this point, I was able to finish my press kit.
PR 101: Editors, writers, journalists, media types, bloggers... they get hundreds of press kits and product samples every week. When you're in their position, everyone wants you to feature their product, so they bombard you with product.
I still have 37 hand creams, 46 conditioners, 7 eye creams, 18 toners, 3 foot creams and an entire shelf of SPF and self tanner left over from the good ole days of my swag-a-licious life as a reporter.
The problem when you get so much loot? You become jaded. The more you see, the more discerning you become and the harder it is for brands to stand out. Ninety percent of the products I received went to interns, my housekeeper, friends or the cab driver on the way home from an event.
It's time for another Valentine's Day Giveaway! We're doing 
Now this is cool. If you are of legal age or have a very convincing fake I.D., then more likely than not you've experienced the following: it's getting about that time to exit the club and you want to put on a little lipgloss and because of the darkness you can't find it to save your life.
For decades us ladies have been taught to first line our lips and then carefully apply our lipstick, topping it all off with a gloss. Well, we are about to turn that notion on its head.
Are you as worried as we are lately about what you put on your skin, including your face and lips? So were the ladies who founded 
We used to be so torn when it came to lip color.
The Shimmer Brick also qualifies as fun -- it's really subtle, so you don't need to worry about looking like you're heading to a rave or anything. It works well as a highlighter on the cheek and brow, or the collarbone. Or, when used all over our face, it gave us a dewy look and helped to even out our skin tone.
