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Posts with tag PR

Beauty BLab - PR Playbook



Creator of Huge Lips, Skinny Hips Lip Gloss (at Scoop, Ron Robinson and b-glowing), Karen Robinovitz takes us through the trials and tribulations of creating a beauty brand from scratch.


Before I go on, note: Everything I'm blogging right now happened a while ago (at this time, the product is actually in stores, but I want to give you all the background to catch you up on how I got to today).

At this point, I was able to finish my press kit.

PR 101:
Editors, writers, journalists, media types, bloggers... they get hundreds of press kits and product samples every week. When you're in their position, everyone wants you to feature their product, so they bombard you with product.

I still have 37 hand creams, 46 conditioners, 7 eye creams, 18 toners, 3 foot creams and an entire shelf of SPF and self tanner left over from the good ole days of my swag-a-licious life as a reporter.

The problem when you get so much loot? You become jaded. The more you see, the more discerning you become and the harder it is for brands to stand out. Ninety percent of the products I received went to interns, my housekeeper, friends or the cab driver on the way home from an event.

Continue reading Beauty BLab - PR Playbook

Heidi Klum vs Iman: Catwalk catfight?

Filed under: Celebrities with Style


Though it could have been the start of a feud between Heidi Klum, host of the U.S.'s version of Project Runway and Iman, host of Canada's version, it appears that will not be the case.

Iman was recently quoted as saying that she has much more high fashion experience than Klum. Claws out, right? Well, when Heidi was asked about it at the launch of her line of jeans for Jordache at Bloomingdales, she responded by saying Iman was right. Huh? Is that the kind of behavior we expect from a supermodel?

Continue reading Heidi Klum vs Iman: Catwalk catfight?

Project Runway's Christian continues world domination

Filed under: Style in the News, Celebrities with Style

ChristianAfter Christian Siriano won the latest season of Project Runway, he has been absolutely everywhere, from other Bravo shows to an Amy Poehler impression on Saturday Night Live. The only thing more popular than his crazy hair has been his catchphrase: "Fierce!" Sure, Tyra Banks may have brought it to the scene on America's Next Top Model, but Christian was the one who made it work (pretend I just snapped right there).

Well, now it has been announced that Christian will be presenting "Fierce Fashion Awards" at the Nickelodeon Kids' Choice Awards. I don't really know how many Nickelodeon viewers also watched PR, seeing as how they're probably busy checking out Zoey 101 or Spongebob Squarepants all day and in bed by 10PM, when PR comes on. That said, it might be good to have an actually stylish icon leading the kids away from that mess Hannah Montana.

How You Voted

    Threesome or topless?
    More than 3/4 of you think the CK campaign 'Threesome' campaign was more risque than Wrangler's topless models. Get the full story here.

    Inzemove and Fred & Farid

    Do these ads belong in the U.S.?
    StyleList readers were nearly evenly divided on this, with 52% thinking that they should run in the States, and 48% finding them inappropriate. Get the full story here.

    Inzemove and Fred & Farid

    Curly or Straight?
    While 30% of you think she's so beautiful that her hair doesn't even matter, 49% of you prefer her curls. Get the full story here.

    Kevin Winter, Getty Images | Jon Furniss, WireImage

    Offensive or artistic?
    Just over 50% of StyleList readers said they weren't offended by this shirt, but didn't know if it was totally appropriate to wear in public. Unfortunately, that wasn't the opinion in Dubai. Get the full story here.

    Photo: eBay

    ebay

    Strapless dresses on 13-year-olds
    StyleList readers think strapless dresses should be saved for older girls -- 41% of you think the look is too mature. Get the full story here.

    Getty Images

    Is Megan the new Angelina?
    Half of you think Megan needs to get her own identity and quit copying Angie, but more than a quarter said Jolie doesn't stand a chance against this Fox. Get the full story here.

    Getty Images

    Did Calvin Klein respond to public's outcry?
    The controversial "threesome" billboard in Soho has been replaced with this one, but 51% of you believe it was just to keep people talking about the brand, not because CK caved. Get the full story here.

    Rachel Been, AOL

    Calvin Klein's Racy Ad
    Is it art or practically pornography? About 40% of StyleList readers found this billboard obscene. Get the full story.

    Maggie Coughlan, AOL

    Palin's Pedi
    Do you think Sarah Palin's funky pedicure was appropriate? If so, you're in good company -- 68% of you said it was fun and fabulous. Get the full story.

    Getty Images

    Bright, Light, or Dark as Night?
    How do you like your toenails painted? Over half of StyleList readers prefer their piggies with bright, perky polish. Get the full story.

    Getty Images

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