Posts with tag VictoriaSecret

PiNKiTUDE sounds like the overwhelming urge to do an Elle Woods, but really it's the name of MGM's new cause related marketing initiative. The campaign, which aims to to educate young women about the importance of early detection and a healthy lifestyle, will run between now and October, Breast Cancer Awareness Month.

The campaign includes a clothing line, improbably inspired by the Pink Panther. It gets some fashion cred from having the reliably classy Emmy Rossum as the official spokesperson. A percentage of the proceeds from the lines will go to Susan G. Komen for the Cure.

There was a big launch on Saturday, with a PiNKiTUDE "Pop Up Store" private event at the XIN boutique on Melrose Ave. We're all for fashion that supports a great cause like this, so we hope it's a big success, and doesn't get too confused with Victoria Secret.

Sure, the Victoria Secret fashion show has all of those supermodels, but it's sort of sanitized sexiness. Plus you know that everything in the show will eventually turn up a mall near you, piled on a table next to a pyramid of "Pink-scented" lotion.

If you want creativity and adventure in your underwear, you have to check out the new Triumph Inspiration Awards. An international design competition for students, this year the theme was Female Fascination. Designers from 31 countries participated and the judges included supermodel Helena Christensen, Dutch designers Viktor & Rolf, and noted sexy photographer Ellen von Unwerth.

What in the world could push a headline about the so-hot and so-interesting Barack Obama to the very bottom of the cover of GQ? A bevy of Victoria Secret models in underwear, of course.

The September issue of GQ is expected to be one of their biggest ever, with Heidi Klum and her sexy lady friends like Adriana Lima, Marisa Miller, Karolina Kurkova, Alessandra Ambrosio, Miranda Kerr, Izabel Goulart, Selita Ebanks, Isabelli Fontana, Candice Swanepole, Julia Stegner, and Rosie Huntington-Whiteley gracing the (fold out) cover and several pages inside.

The spread was photographed by Gavin Bond and features a literally wild selection of outfits: zebra stripes, leopard spots, scales, feathers, and oh yeah, tons of skin.

We don't have much to add. This is more of a visual story, you know?