Posts with tag abercrombie

We're a little late to the party on this, but did anyone else see Barack Obama's concession speech in PA on Tuesday night? He lost the Democratic primary to Hillary Clinton, but rather than discussing the outcome, the Interwebs are instead abuzz with photos of those three dudes behind him wearing t-shirts with huge Abercrombie and Fitch logos plastered on the front.

American Eagle Outfitters, the retailer known for its ripped jeans and fairly immature T-shirt prints has decided to expand its boundaries and grow up, per se, with Martin + Osa. (Named after a Kansas couple who explored the world in the early 1900s.)

Michele and Charles Martin, who were also involved with expansions with Abercrombie & Fitch, are the two chief product designers. The lines they started at A&F weren't too adventurous, as they only put a small twist on the typical Abercrombie items. However, the lines were (and still are) very successful.

But the new American Eagle brand, Martin + Osa, is a complete turnaround as far as product designs and demographics go. It's looking to take over the 25- to 40-year-old market of girls and guys that are ready to look their age, but without losing their sense of cool.

The Martin + Osa website isn't too detailed quite yet, but it conveys a youthful yet professional theme (great music, too). And with what is described in this article, it sounds like just the kind of clothing I've been looking for: comfortable and stylish clothing, somewhere above American Eagle and Abercrombie, but a step below brands like Banana Republic and J. Crew.

The only locations currently open are in Dallas and Washington, D.C.