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Givenchy Ads Feature Adriana Lima, One Hot Mama

Filed under: Style in the News

On the dark side: Adriana Lima goes tough-chic. Photo courtesy of Givenchy

Take a good, long look at the woman pictured in this amazing new Givenchy fall/winter ad campaign shot by Mert Alas & Marcus Piggott.

Two thoughts: 1. Can you believe that this woman is the normally sun-kissed, body-baring Victoria's Secret model Adriana Lima? Definitely not the soft, angelic side of the Brazilian model we're used to seeing. (But we like!) 2. Can you believe this woman is an expectant mother? Yep, Adriana's pregnant.

On Tuesday, People reported that Adriana Lima and husband Marco Jaric are expecting their first child. If you recall, Lima vowed to keep her virginity until she was married.

Continue reading Givenchy Ads Feature Adriana Lima, One Hot Mama

Ugly "Wudi" Only Loves (Sponsored By) Dove Products

Filed under: Style in the News, Celebrities with Style


The opening credits for Ugly Wudi

Sure, all shows do some product placement. 30 Rock even makes a big joke of it, building it into the storyline. But Unilever has taken it to a ridiculous level in China. They aren't just doing product placement -- they own a whole show!

Unilever is the parent of Dove products, which were selling poorly in China under the "Campaign for Real Beauty." Rather than try a new campaign, their agency came up with the idea of producing a Chinese version of Ugly Betty -- Ugly "Wudi" -- who becomes beautiful by using Dove products.

(Wait, isn't the point of Ugly Betty about internal beauty?)

Anyway, as the exclusive sponsor, Unilever owns all of the commercials, all of the product placement, and even the script!

The show's star, Lin Wudi, gets gorgeous when, inspired by the ad campaign she is creating for Dove products, starts using them. The marketing team from Unilever managed to get 3,300 seconds of Dove brand into the first season of the show.

So what is this? A season long infomercial? Some kind of hybrid ad-tertainment? Genius marketing? Or an evil melange of all three?

Or is it just the future of ads and network television?

The NFL Shop Targets the Female Consumer - Role Reversal

Filed under: Holiday Style, Gift Guides

A Cowboys hating Panthers fan wears a Jessica Simpson costume Nothing gets women excited like choking down a bunch of light beer and nachos while a fierce NFL match-up is blaring on the big screen. You know it. And the gear ... those loose-fitting mesh jerseys and awesome wool knit caps with gaudy team colors all over them... women just eat that stuff up. Don't they? Well, maybe that's not the case for all women, but regardless the NFL is marketing directly to women this year -- only it's not what you think.

Continue reading The NFL Shop Targets the Female Consumer - Role Reversal

Unbutton your beast - Levi's unleashes creepiest ad campaign ever

Filed under: Style in the News, Jeans, Men

Is this Levi's ad campaign for real? Or is it part of an underground October Fool's Day movement that we're not aware of?

In order to promote their 501 jeans -- a style that probably doesn't even need an ad campaign because it's such a staple of the American wardrobe -- Levi's has decided to whip out an e-card marketing program that's so shocking and tasteless, it's hard to believe. So how does it work? You send a friend an email, in which a beast pops out of a pair of 501s and starts talking. Brilliant, no?

Usually, we're all about clever innuendo, subtle phallic references -- you name it, we'll laugh at it. But this new ad campaign for Levi's 501s displays little or none of that. It's a straight-up, in your face penis joke that is so lacking in nuance, it makes you want to cringe. Kinda like that movie Teeth scarred us for life -- or at least a couple of hours -- this campaign for Levi's might actually be turning us off to one of the most classic and endearing styles of denim the world has ever known. Keep it in your pants, marketing team.

OK... maybe we'll send it to a couple of friends -- but that's all. We swear.

Christina Hendricks' foot at the Emmys - StyleFoul!

Filed under: Celebrity Fashion Mistakes, Red Carpet Trends



We love Christina Hendricks, in all of her sexy babiliciousness and glory. Watching her strut across the offices of Sterling Cooper makes us want to rush out for some hardcore vintage shopping and a box of red hair dye.



Continue reading Christina Hendricks' foot at the Emmys - StyleFoul!

Calvin Klein Secret Obsession - Eva Mendes' sexy perfume in stores October '08

Filed under: Fragrance, Celebrities with Style



By now you've all seen the racy Eva Mends ads for Calvin Klein Secret Obsession that were deemed too sexy (oooh, nipple!) for tv. In all the nudity hulabaloo, it's easy to forget that it was an ad for an actual product, the modern update of the iconic Obsession perfume.

Continue reading Calvin Klein Secret Obsession - Eva Mendes' sexy perfume in stores October '08

Being bald is money! Or, at least, it can be with Kiwi Airline

Filed under: Style in the News, Celebrities with Style

We've always known that people with gorgeous hair can make money as hair models, but we never realized that being bald could be so lucrative -- New Zealand's national airline, Kiwi Airline, is searching for 50 male passengers willing to have temporary tattoos slapped on their bald heads sharing the message about the airline's new check-in service.

The men won't go through this humiliation for naught, though -- they'll be paid the equivalent of $666 for walking around with "cranial billboards."

Continue reading Being bald is money! Or, at least, it can be with Kiwi Airline

Book Review: "Edward Steichen In High Fashion"

Filed under: Celebrities with Style, Product Reviews



Students of photography know that some of the most stunning examples of the craft come from advertising work. Edward Steichen In High Fashion is literally a beautiful illustration of this truth.

Although Steichen might not exactly be a household name, his subjects were. In his distinguished career, which included 15 years as the chief photographer for Vogue and Vanity Fair, he snapped stars like Greta Garbo, Fred Astaire, Gloria Swanson and Charlie Chaplin.

Continue reading Book Review: "Edward Steichen In High Fashion"

Lydia Hearst's sexy new lingerie campaign

Filed under: Swimwear and Lingerie, Celebrities with Style



(Click the photo to see more of Lydia Hearst for Myla lingerie)

If you're a famous young socialite trying to break your way into Hollywood, take some hot photos in your undies -- your career is sure to soar.

Continue reading Lydia Hearst's sexy new lingerie campaign

Teen sex ad not endorsed by JC Penney

Filed under: Stores We Love, Style in the News




Oh, you precocious advertising companies -- always trying to push the limit with your racy print ads and TV spots. The latest blow-up over some scandalous marketing gone awry surrounds a fake ad for JC Penney. A production company called Epoch Films created a fictitious TV commercial (above), which features two teenagers putting their clothes on as fast as they can. You find out later that they've been practicing getting dressed quickly so as not to get caught having sex in the house. Saucy!

Continue reading Teen sex ad not endorsed by JC Penney

American Apparel's underwear party

Filed under: Style in the News


Dov Charney's genius in the perverted arts and sciences has long been the subject of rigorous debate and legal actions. Well, last Friday's LA Pride festivities brought with it another opportunity for American Apparel's CEO to showcase his rare talent at coaxing free advertising out of America's sex-crazed twenty-somethings.

American Apparel's LA store hosted a party that included the first inaugural 'LA Pride Underwear Contest,' where the winner could appear in an American Apparel underwear ad for free, and receive a gift package -- get it? For clothing that for the most part isn't all that sexy, American Apparel certainly manages to get the most mileage out of their soft-core porn marketing ideas. Sleazy, yes -- but we still kinda wish we could have been at the party. The flier is what really gets us -- click here to see the full flier. NSFW.

[via Gawker]

Mel B on her lingerie line: "I love being naked, so it's perfect for me"

Filed under: Swimwear and Lingerie, Celebrities with Style




It's been relatively under-reported, so you may not be aware that Spice Girl Mel B was announced as the new face of Ultimo Lingerie earlier this year. The lack of press is odd, because the line looks surprisingly good. Regardless, the underwear's appearance isn't the most appealing aspect for Mel B. Rather, she likes it because it makes her feel naked.

"It's not like wearing underwear -- I like walking around naked so it's perfect for me," she told the UK's Sun newspaper. The singer also shared: "It's weird seeing massive posters of me in my underwear ... But it's my body and I like it."

And what's not to like? Mel looks exceptional in the new ad campaign . Check it out.

Eva Mendes CK fragrance ads too hot for TV

Filed under: Style in the News, Fragrance, Celebrities with Style


It was just a couple weeks ago that recently-rehabbed actress Eva Mendes appeared in Vogue Germany -- for the most part without her clothes. And now, word 'round the Internet is that the star's latest ad campaign is similarly scandalous.

The TV spots are for a new Calvin Klein fragrance called Secret Obsession, and apparently clearly show Eva "having illicit thoughts." So illicit, in fact, that they're making network TV sensors very uncomfortable -- which means the ads will likely never see the light of day.

Continue reading Eva Mendes CK fragrance ads too hot for TV

Are women's backs pornographic?

Filed under: Style in the News


The world is still freaking out after witnessing Miley Cyrus' nude shoulder blades -- which, in itself, is kind of understandable, as even non-prudish folk might balk at teenagers posing suggestively for fashion mags. But now there's news that people are raising hell over the naked backs of grown-up women -- calling them "explicit" and demanding that they be removed from public view.

This latest controversy surrounds some ads for K-Rock, a New York-based radio station, which show women with tattoos of rock bands across their bare shoulders. Offended citizens have complained to the radio station, and now the "scandal" is making headlines in the northeast. Subsequently fashion bloggers are up in arms, calling America's recent obsession with "back pornography" ridiculous and pleading with the country to chill out.

But should we? Personally, we don't see what all the fuss is about. However, you can check out the photos and judge for yourself.

Naomi Watts gets 'Angelic' for Thierry Mugler

Filed under: Style in the News, Fragrance, Celebrities with Style


Clearly it's not enough for Naomi Watts to be just an Oscar-nominated actress with a beautiful baby and a super-famous best friend. No, the King Kong and Funny Games star has designs on the modeling industry, too -- she has just been signed up as the first celebrity face of Thierry Mugler's Iconic Angel perfume.


Any eagle-eyed dress-watchers at the Metropolitan Museum's Costume Institute Gala Benefit in New York last week will have spotted the suitably angelic appearance of Watts' dress... of course, it was a Mugler design. Crafty.

Continue reading Naomi Watts gets 'Angelic' for Thierry Mugler

How You Voted

    Threesome or topless?
    More than 3/4 of you think the CK campaign 'Threesome' campaign was more risque than Wrangler's topless models. Get the full story here.

    Inzemove and Fred & Farid

    Do these ads belong in the U.S.?
    StyleList readers were nearly evenly divided on this, with 52% thinking that they should run in the States, and 48% finding them inappropriate. Get the full story here.

    Inzemove and Fred & Farid

    Curly or Straight?
    While 30% of you think she's so beautiful that her hair doesn't even matter, 49% of you prefer her curls. Get the full story here.

    Kevin Winter, Getty Images | Jon Furniss, WireImage

    Offensive or artistic?
    Just over 50% of StyleList readers said they weren't offended by this shirt, but didn't know if it was totally appropriate to wear in public. Unfortunately, that wasn't the opinion in Dubai. Get the full story here.

    Photo: eBay

    ebay

    Strapless dresses on 13-year-olds
    StyleList readers think strapless dresses should be saved for older girls -- 41% of you think the look is too mature. Get the full story here.

    Getty Images

    Is Megan the new Angelina?
    Half of you think Megan needs to get her own identity and quit copying Angie, but more than a quarter said Jolie doesn't stand a chance against this Fox. Get the full story here.

    Getty Images

    Did Calvin Klein respond to public's outcry?
    The controversial "threesome" billboard in Soho has been replaced with this one, but 51% of you believe it was just to keep people talking about the brand, not because CK caved. Get the full story here.

    Rachel Been, AOL

    Calvin Klein's Racy Ad
    Is it art or practically pornography? About 40% of StyleList readers found this billboard obscene. Get the full story.

    Maggie Coughlan, AOL

    Palin's Pedi
    Do you think Sarah Palin's funky pedicure was appropriate? If so, you're in good company -- 68% of you said it was fun and fabulous. Get the full story.

    Getty Images

    Bright, Light, or Dark as Night?
    How do you like your toenails painted? Over half of StyleList readers prefer their piggies with bright, perky polish. Get the full story.

    Getty Images

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