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Posts with tag aquascutum

Gisele covers it up for Aquascutum

Filed under: Style in the News

Gisele may have hung up her knickers modeling for Victoria's Secret but she's far from out of the fashion biz. WWD reports that the Brazilian bombshell will star with Irish actor Jamie Dornan, who has modeled for Armani and Calvin Klein in Aquascutum's latest ad campaign. As I mentioned last year, the formerly austere brand is looking to pep up their look. The last campaign featured Pierce Brosnan and model Julia Stegner as a power couple. Gisele and Jamie were shot at Cliveden, the former home of the Astor family and the backdrop to the Profumo Affair, the legendary sex scandal that hit Britain in the 1960s. Their campaign has more of a lost weekend theme, capturing a luxurious tryst with Gisele wearing one of five coats from Aquascutum Vintage, a collection based on vintage Aquascutum designs worn by Hollywood heroines including Audrey Hepburn, Lauren Bacall and Sophia Lore . The ads will appear in the big fat September issues of many fashion mags.

Brosnan tries to make Aquascutum fashionable

Filed under: Style in the News, Celebrities with Style

Over on Luxist, I wrote previously about Aquascutum's desire to turn their brand hip sort of like the transformation that has occurred for Burberry and Pringle. Their first effort seems to be these ads showing Pierce Brosnan and young model Julia Stegner. Kim Winser, who turned Pringle fashionable again after years of stodgy designs, is charged with the task of making Aquascutum known for more than old men's raincoats. Vogue UK reports that Brosnan and Stegner are supposed to represent "the ultimate power couple" but this ad looks more like Daddy giving his daughter a chess lesson. I've loved Pierce since the Remington Steele days but the generation gap here just looks a tad bit creepy.

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