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Matthew McConaughey to design beach apparel

Filed under: Celebrities with Style

Eternal beach bum Matthew McConaughey has decided to capitalize on all the attention that being a shirtless hunk brings. He's going to be designing his own line of swim wear and other beach apparel.

The line will include items such as frisbees, t-shirts and bathing suits. Following Matty's personal motto -- just keep livin,' his brand will be named j.k. livin'.

Matthew knows that he has a reputation for being a laid back, fun and sun loving kind of a guy so he wants to cash in. His rep says about j.k. livin', "It will be a one-stop shop for every-thing you need for the beach."

When I first read the story I didn't really think that a line of beach clothing made sense for Matthew. I could understand a beach workout video, beach exercise equipment or something along those lines. I know a lot of guys who wish they had abs like Matty! But, I do not know many men who wish they had his sense of style. He constantly looks like he smells. And he does, we have proof! Kate Hudson kindly asked him to start using deodorant after working with him and his natural body odors for too long. Who wants to buy clothes from a stinky guy?

Well, if you do, they're going to be available this summer at Matthew's personal website.

Via UsMagazine.

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