Boots No7 Intense Serum - Is This Product Worth The Hype?
Filed under: Skin Care, Beauty Tips
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Kate Moss won't be modeling it, and no major fashion player designed it, but despite that, hoards of women in the UK are rushing to stores to get their paws on the newest It Item - Boots No7 Protect and Perfect Intense Beauty Serum ($29). It hit shelves this morning at Boots, the UK's ubiquitous chain of pharmacies - and as you can see the lines outside this London branch of Boots rivaled the recent TopShop opening in New York's Soho.
Employees and shoppers were prepared: Two years ago, the original version, Boots No7 Protect and Perfect Beauty Serum, sold out in one day. (Specifically, two tubes were sold every 10 seconds.)
Why the hubbub? The first time around, the BBC reported on a study that showed the original serum actually helped skin look younger, giving the product a major shot of publicity. Boots' new "Intense" version also has bragging rights.
Kate Moss won't be modeling it, and no major fashion player designed it, but despite that, hoards of women in the UK are rushing to stores to get their paws on the newest It Item - Boots No7 Protect and Perfect Intense Beauty Serum ($29). It hit shelves this morning at Boots, the UK's ubiquitous chain of pharmacies - and as you can see the lines outside this London branch of Boots rivaled the recent TopShop opening in New York's Soho.
Employees and shoppers were prepared: Two years ago, the original version, Boots No7 Protect and Perfect Beauty Serum, sold out in one day. (Specifically, two tubes were sold every 10 seconds.)
Why the hubbub? The first time around, the BBC reported on a study that showed the original serum actually helped skin look younger, giving the product a major shot of publicity. Boots' new "Intense" version also has bragging rights.
Continue reading Boots No7 Intense Serum - Is This Product Worth The Hype?
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