Posts with tag campaign

One second he's a no name model barely scraping by, then he's Miley Cyrus' boyfriend and then the next thing you know Justin Gaston has landed the Just Cavalli campaign alongside Kate Moss. You can't tell us those last two things are coincidental.

Oh my gosh, Ed Westwick is so sexy! Yes, we sound like a teenage girl, but we had to get that out of our system before we could get on with our business. Ed is sexy and he's now the new face of the K-Swiss brand.

Victoria Spice, the hardest working Spice Girl, has yet another gig. WWD just announced that Posh is the new face body celebrity star of Emporio Armani's international ad campaign for their underwear line.

Last night Michele Obama took a break from the Presidential campaign trail and made an appearance on the Jay Leno show. She talked about her husband Barack's ailing grandmother, Toots, and her daughter's lack of awe for his upcoming 30 minute T.V. special. But the big news was her stylishly cheery yellow ensemble.

Have you ever heard of Harley Viera Newton? If you're into the underground blogging fashion scene, the answer to that question is might be yes. If you're a mainstream consumer, we're guessing you don't have a clue as to who she is -- but don't worry -- DKNY is about to enlighten you.

Hey, check it out! That's Republican vice presidential candidate Sarah "I'm not one to think that global warming is caused by human actions" carrying a canvas shopping bag.

So. Our economy sucks. No, really! Just ask these guys. And as a consequence, that extra fifty bucks one has leftover after paying all of their bills is probably going towards a gas stipend or in their savings account.

But we're kind of reckless and we all love to consume, especially things that are not in our budget, so clothing brands are coming up with all types of absurd marketing plans to convince us that even in this recession, we can not live with out designer duds.

Case in point: Levi's will be joining the Logo unit for MTV networks for a campaign entitled, "Logo Unbuttoned." It gets its name from the Levi's 501 campaign that first debuted in July, "Live Unbuttoned." So, to review: Levi's has temporarily hijacked the title of the gay and lesbian oriented Logo network so it can "be the sole sponsor of a program block that Logo plans to introduce on Oct. 12, "Saturday Nights Unbuttoned Presented by Levi's," which will run from 1 to 3 a.m. on Sunday mornings."

Will our ultra amazing gay and lesbian brothers and sisters be more inclined to purchase Levi's 501 jeans once the campaign ends on October 12th? No. But we give the denim label an 'A' for effort.

[via NY Times]

Now this is a group movement we can get behind! Dodai over at Jezebel tipped us off to this campaign to get a major magazine to publish a cover without any Photoshopping!

Considering the egregiously heavy handed state of retouching these days, this would be a radical move. Remember the big Faith Hill before and after Redbook cover? The weird gold Gwyneth Paltrow cover of W? The "Is that really Drew Barrymore" Vogue cover? And this Marie Claire cover of Tina Fey, where she looks great, but not quite like herself...

Seriously, when you have to make these women look "better" to sell your product, your standards of beauty are warped.

The boyfriend cardigan has never looked so sexy.

Gap's fall ads feature a gorgeous Liv Tyler wearing their boyfriend cardigan. And nothing else. But if anyone could convince us that wearing nothing but a couple of oversized cardigans looks good, it's got to be Liv.

There really has been a revival of the true supermodel. The woman who doesn't get out of bed for less than $10,000 a day, the one and only Linda Evangelista has been signed to be the new face of Prada.

Bar Refaeli might be as well known for being Leonardo DiCaprio's sweetie as for her modeling career, but she's looking to change that. The Israeli model is set to be the face (and the body) in Hurley's upcoming campaign.

This October, most fashion mags you pick up will have an image or two of Refaeli wearing Hurley's Spring 2009 line of bikinis, sheer tees, and denim shorts. The images are meant to "illustrate a theme of a young woman's journey and discovery." We think it's more likely they'll illustrate Refaeli's sexy curves.

Personal life be damned, Kate Moss can sell clothes! Doesn't matter if she's coked up out of her mind -- people want what Kate Moss wears. Donna Karan knows this, so she's signed Kate for a second campaign with her mega brand. The first was for last year's Spring '08 collection, and they did a "Nueva York," themed campaign.

Emma Heming, best known by most for being Bruce Willis' love interest for the last six months, will soon be scantily clad in her own spotlight. She is the new face of La Senza and will star in their super-sexy new campaign.

Emma has made attempts to break into show business before, but this is really her first big break. Curious how these things happen so quickly for some women once they start dating a leading man -- look at what happened to Sarah Larson!

Out with the old and in with the new. Wait...what? That doesn't make sense. Hilary Swank is actually older than Lindsay Lohan. But, fashion label Jill Stuart has decided to replace la Lohan with Ms. Hilary as the face of the brand.

A source said, "Jill wanted to go for a celebrity to make her fashion line more high profile. But after everything Lindsay has been through over the last year, she doesn't feel it would be right for her to represent the line. She thinks Hilary Swank would be the ideal choice because she is that little bit older, and incredibly well respected in the acting industry."

Let's translate that -- Lindsay is washed up and after seeing her hoo-ha a million times nobody will take her seriously as a high fashion sell. Lindsay's popularity has been headed straight down the drain for the past year and Jill Stuart wants to get out while the gettin's good.

Let's just hope that when they do shoot the ads they'll photoshop a little meat on Hilary's bones. Homegirl has been looking like she's in serious need of a hamburger or ten. Aside from that minor detail, I congratulate Jill on making a wise choice. Adios Lohan, aloha Swank!



[via Holy Moly]