Posts with tag commercials

Ugly "Wudi" Only Loves (Sponsored By) Dove Products

Email thisPosted Dec 31st 2008 at 9:01AM by Cat Lincoln

Filed under: Style in the News, Celebrities with Style

The opening credits for Ugly Wudi

Sure, all shows do some product placement. 30 Rock even makes a big joke of it, building it into the storyline. But Unilever has taken it to a ridiculous level in China. They aren't just doing product placement -- they own a whole show!

Unilever is the parent of Dove products, which were selling poorly in China under the "Campaign for Real Beauty." Rather than try a new campaign, their agency came up with the idea of producing a Chinese version of Ugly Betty -- Ugly "Wudi" -- who becomes beautiful by using Dove products.

(Wait, isn't the point of Ugly Betty about internal beauty?)

Anyway, as the exclusive sponsor, Unilever owns all of the commercials, all of the product placement, and even the script!

The show's star, Lin Wudi, gets gorgeous when, inspired by the ad campaign she is creating for Dove products, starts using them. The marketing team from Unilever managed to get 3,300 seconds of Dove brand into the first season of the show.

So what is this? A season long infomercial? Some kind of hybrid ad-tertainment? Genius marketing? Or an evil melange of all three?

Or is it just the future of ads and network television?

Gallery: The Cast of Ugly Betty

Wilhemina and (the totally not) Ugly Betty

Tags: 30 rock, 30Rock, ads, advertising, campaign, campaign for real beauty, CampaignForRealBeauty, china, commercials, dove, infomercial, lin wudi, LinWudi, networks, product placement, ProductPlacement, season, show, ugly betty, ugly wudi, UglyBetty, UglyWudi, unilever

Naomi makes out with lizard for SoBe Lifewater

Email thisPosted Jul 17th 2008 at 10:30AM by Josh Loposer

Filed under: Style in the News, Celebrities with Style

Sure, she has her faults just like everybody else, but we love Naomi Campbell. We especially love watching her hot body in a swimsuit. But as we watched Tuesday night's All-Star Game, this annoying yet remarkable commercial kept appearing that somehow managed to show Naomi in a swimsuit and then totally turn us off to SoBe Life Water forever in the same 30 seconds. Congratulations, that's not an easy to do.

Continue reading Naomi makes out with lizard for SoBe Lifewater

Tags: All Star Game, AllStarGame, baseball, British Airways, BritishAirways, commercials, geckos, loogie, Naomi Campbell, NaomiCampbell, SoBe Life Water, SobeLifeWater, Super Bowl, SuperBowl, supermodel, swimsuit

McConaughey is modest

Email thisPosted May 21st 2008 at 5:04PM by Josh Loposer

Filed under: Style in the News, Fragrance, Celebrities with Style

Matthew McConaughey won't take his shirt off for a video shoot? What's that about? Apparently, the shirtless version of his commercial for D&G's new fragrance, The One, is intended for European and Asian eyes only. He insisted on doing a fully clothed version for the good ol' USA -- guess we're not cultured enough to understand the shirtless male form? Anyway, it hasn't stopped the European version from making the rounds on YouTube. From the article:

'Matthew didn't want to be bare-chested on billboards in America, although he doesn't seem to have a problem stripping off in his films.'

Is Matthew starting to get sick of being a sex symbol? Or is he trying to tone it down because he's going to be a daddy soon? For years the guy has been shedding his shirt whenever possible, then when it comes time to do a shoot with Dolce & Gabbana, he gets shy all shy? Not buying it -- the photo for the D&G advertisement is probably the first pic featuring a shirted McConaughey in months. We think he was just fishing for some extra beer money.

Tags: commercials, Dolce gabbana, DolceGabbana, Matthew McConaughey, MatthewMcconaughey, mens fragrance, MensFragrance, modesty, sex symbol, SexSymbol, The One, TheOne

Model makes orgasm commercial, then sues because "it looks lewd"

Email thisPosted Jan 7th 2008 at 11:06AM by Jonathon Morgan

Filed under: Stores We Love, Videos

Let's be honest. Big companies often don't play nicely. They're out to make money, not protect your image, so -- especially if you're a model, actor, or anyone else in the public eye -- it shouldn't be all that surprising when they misrepresent you in order to earn a little extra cash.

However, when you agree to lie on a bed and fake an orgasm on film, it seems like you should expect to look, well, a little dirty. That's what this model agreed to do for a jewelry company called Szul. However, now that the commercial is all over YouTube (as you might suspect, it's fairly popular), she's worried that it might tarnish the "wholesome image" she's "worked hard to project."

Gallery: More Racy Model Ads

She's not working that hard, apparently.

To be fair, the model (who is married, and a graduate student in early education), was told that the commercial's plot would be focused on a man giving her a necklace -- and she spent the majority of her time filming that relatively innocuous storyline. At the end of the shoot, the director had her lie down and "fake excitement" (read: pretend to have an orgasm) over and over until he thought he had a take that looked believable.

Seems like both sides have a valid argument: what do you think?

Source

Tags: advertising, commercials, jewelry, models, videos

How You Voted

Threesome or topless?
More than 3/4 of you think the CK campaign 'Threesome' campaign was more risque than Wrangler's topless models. Get the full story here.

Inzemove and Fred & Farid

Do these ads belong in the U.S.?
StyleList readers were nearly evenly divided on this, with 52% thinking that they should run in the States, and 48% finding them inappropriate. Get the full story here.

Inzemove and Fred & Farid

Curly or Straight?
While 30% of you think she's so beautiful that her hair doesn't even matter, 49% of you prefer her curls. Get the full story here.

Kevin Winter, Getty Images | Jon Furniss, WireImage

Offensive or artistic?
Just over 50% of StyleList readers said they weren't offended by this shirt, but didn't know if it was totally appropriate to wear in public. Unfortunately, that wasn't the opinion in Dubai. Get the full story here.

Photo: eBay

ebay

Strapless dresses on 13-year-olds
StyleList readers think strapless dresses should be saved for older girls -- 41% of you think the look is too mature. Get the full story here.

Getty Images

Is Megan the new Angelina?
Half of you think Megan needs to get her own identity and quit copying Angie, but more than a quarter said Jolie doesn't stand a chance against this Fox. Get the full story here.

Getty Images

Did Calvin Klein respond to public's outcry?
The controversial "threesome" billboard in Soho has been replaced with this one, but 51% of you believe it was just to keep people talking about the brand, not because CK caved. Get the full story here.

Rachel Been, AOL

Calvin Klein's Racy Ad
Is it art or practically pornography? About 40% of StyleList readers found this billboard obscene. Get the full story.

Maggie Coughlan, AOL

Palin's Pedi
Do you think Sarah Palin's funky pedicure was appropriate? If so, you're in good company -- 68% of you said it was fun and fabulous. Get the full story.

Getty Images

Bright, Light, or Dark as Night?
How do you like your toenails painted? Over half of StyleList readers prefer their piggies with bright, perky polish. Get the full story.

Getty Images

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