
Nike has introduced a way to have seriously unique shoes. With their
Nike iD Website, you can pick a shoe design, pick the colors for almost every aspect of it, have a short message embroidered on the heel, and then have them shipped to your doorstep. They certainly aren't cheap though -- for many of the shoes, the customized editions will run you $150; however, some are in the low $100 range. There's a big selection of men's and women's shoes on the site, so everyone can match their shoes to their outfits or their iPod (as Nike's site suggests).
I think it's a cool idea, as it provides a way to spruce up the common tennis/running/soccer/football shoe by picking your own color combinations. But, as I came to find out, it can be very easy to design a very, very ugly pair of shoes. And I'm not sure I would rely on an online image for ordering an expensive pair of tennis shoes!
What first interested me about the custom Nike shoes was the option to customize Air Max shoe designs from past generations. You can choose shoe models from '90, '91, '93, '95, and '97. So, if you missed out on a certain pair of shoes from the 90's, here's your chance to redeem yourself.